Item # 697396


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Product Information


  • Easy One Handed Measurement Taking
  • Accurately measures fat loss and muscle gain

Label (click image to enlarge)


  • Pull the end of the tape around any body part
  • Place the pin at the end of the tape in the circular hole
  • Depress the button the tighten
  • Read your measurement and watch your numbers change as you work toward reaching your goal
  • General Nutrition Corporation
  • Pittsburgh,PA
  • Made in China


2.9 / 5.0
14 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Stars
It Works!
My husband gave this to me as a gift when I started selling "skinny wraps" so I could measure results.

I have only used it a few times but the pin on the tape end is large and barely fits into the holder. Thus it tends to get stuck and difficult to pull out.

After only a few uses the tape measure has started to tear away from the pin, thus negating the convient usefulness of the product. When I used it the first time I did recommend it to others, but at this point I can't in good faith.
January 22, 2013
The previous review is wrong
Please disregard the privious review. The author is a ROCK. The tape starts at 1.75" because you have to take into account the body of the measuring tape when measuring around something. I guess the last author should quit hitting the weights, and go hit some books. He rates it one star because he is a ROCK. Its a great product for the price.
December 16, 2010
Not durable
Worked as it should, but the tape ripped too easily, so it didn't last. They should make a stronger material for the tape. That's the only gripe I have about it.
March 10, 2013
Awesome product
I don't understand why this gets poor reviews. People the measuring tape starts later to account for the body of the tape measurer as a previous review stated. Do some research and use some common sense before putting down a perfectly fine product. this tape measurer does exactly what it is supposed to, is easily available online and in store,cheap but quality, and easy to use. It's truly necessary to monitor your progress if your a serious bodybuilder or even serious about losing weight.
May 10, 2011
Handy and much easier than normal one
I bought this tape measure because I wanted to start measuring my progress as I transition into a build phase. I have tried to measure myself with a regular, sewing-style tape measure, but they are very hard to use effectively on yourself, particularly for arms. This product, however, is VERY easy to use and makes all measurement taking a breeze. It's compact and won't unravel when you put it in storage.

The only con is that it doesn't feel very robust, which doesn't inspire confidence in me about the spring inside (since it self-rewinds). I guess I'll find out how durable it is, but at least it wasn't expensive in case it does break. Worth the purchase though especially since I won't be using it every day.
November 6, 2012
Great with one problem
It's easy to use and I can easily measure myself quickly. The only problem I had is the end of the measuring tape broke off, probably because I pulled too hard on it. I would still recommend this product, just treat it with care and don't pull so hard.
July 2, 2012
Much easier than a traditional tape
Gives an accurate one handed measurement without having to fumble around with two ends of a traditional measuring tape.
January 13, 2012
Broke after 5 uses
My son was looking forward to purchasing this item. We drove to several stores before finding it in stock. Unfortunately, it is cheaply made and broke after only five uses. The tape simply ripped from the tab...and the tape itself disappeared inside the unit. A waste of money from start to finish. Very disappointed.
November 20, 2013
Broke within 3 months
This tape was used to measure multiple body parts - chest, arms, waist, hips, thighs, calves once a week for 3 months. The device then broke and was not repairable. Not worth the spend. I purchased it specifically because I could find it at a local GNC store - I should have ordered online from another source and waited it out. Junk...
July 23, 2013
Terrible product.
The button on the product hardly works to retract the tape. The tape tends to measure you as smaller than you really are because it constricts the body part when retracted. Additionally, for measurements such as shoulders, it makes it even more difficult to measure than it normally is.
June 4, 2013