Gift Card PIN

In order to redeem your Gift Cards online at, you must enter both the Gift Card number and personal identification number (PIN) for each card during Checkout. Your PIN is located underneath a scratch-off field on the back of your Gift Card, just above the Gift Card number.

If you are having trouble locating your PIN, please contact a Customer Service Specialist at 1-877-GNC-4700.

If you already have an In-Store Gift Card that does not have a PIN, it cannot be redeemed online and can only be redeemed at traditional GNC retail stores.