I have two young boys 4 and 6 years old. The youngest one loves it the most. My oldest one doesn't really like the taste but he tolerates it. I took one myself and understand why. It has the tangerine, orange-y fruity taste that kids may like. BUT, it does have a fishy taste as well, (not so powerful and overwhelming) that perhaps can make a person with a well developed palate gag or a child with a sensitive palate gag. But it's good for the kids and packs the most omega than the other products that I've come across during my initial search. So it gets a thumbs up and 5 stars in my book. But because of taste, I took off a star. And because of taste, my oldest son gets 1 and his younger brother devours 2 daily. I would recommend this product.