Product Images
SDC Nutrition About Time- Birthday Cake - ABOUT TIME - GNC Zoom
Product Videos

SDC Nutrition About Time- Birthday Cake

Shop all SDC Nutrition

2 lb(s).

Item #449503 See Product Details

Price: $54.99

Sale Price: $39.99

Member Price: $36.99 Become a Member

Availability: In Stock Details

Available Promotions:

  • $3.99 Flat Rate Shipping! Details
  • Free Shaker Cup with $100 Sports Nutrition Purchase! Details

Auto-Delivery Available

Sign Up & Save! Enroll in Auto-Delivery and lock in your price for 12 months.

Learn More

Price: $54.99

Sale Price: $39.99

Member Price: $36.99 Become a Member
Ship every:
Add to Cart
You May Also Be Interested In
More Sizes Available
Description
Dietary Supplement for Everybody
100% Whey Protein Isolate
  • No Artificial Flavorings
  • No Growth Hormones
  • No Artificial Sweeteners
  • Lactose Free
  • Gluten Free
  • Zero Carb
  • Zero Fat
  • 25 G of Protein Per 1 oz Serving

The two most common forms of whey powder are "isolates" and "concentrates" and the type you choose makes the difference between an average supplement and superior one. Those in the industry understand that isolates are the superior protein. Whey concentrates contain less protein and more ingredients that are not desirable, like lactose and fat. The cleaner profile in isolates are more conductive for adding muscle and losing weight. Now all isolates are the same. Please take heed to other isolates on the market loaded with artificial sweeteners, such as sucrolose.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Supplement Facts

Add one level scoop to 8 oz. of water, nonfat milk, juice, or your favorite beverage. You can use more or less liquid to meet your desired taste and calorie needs. Shake well in a shaker until dissolved. When protein can be added to any food, including yogurt.
One scoop of Whey Protein Isolate

  • +8 oz. of water = 25 g of protein & 103 calories
  • +8 oz. of orange juice = 26 g of protein & 210 calories
  • +8 oz. of nonfat milk= 33 g of protein & 210 calories

Serving Size 1 scoop
Servings Per Container 32
Amount Per Serving % DV
Calories 103.00
Calories from Fat 1.00
Total Fat 0.00 g 0%
Saturated Fat 0.00 g 0%
Trans Fat 0.00 g
Cholesterol 1.00 mg 0%
Sodium 41.00 mg 2%
Potassium 83.00 mg 2%
Total Carbohydrate 0.00 g 0%
Dietary Fiber 0.00 g 0%
Protein 25.00 g 50%
Phosphorus 59.00 mg 6%
Calcium 120.00 mg 12%
** Daily Value (DV) not established

Other Ingredients: Cold Pressed Ultra Micro-filtered Whey Isolate, Natural Flavors, Xanthan Gum, Stevia

No Artificial Flavorings, No Growth Hormones, No Artificial Sweeteners, Lactose Free, Gluten Free, Zero Carb, Zero Fat

Warning: Contains Milk and Soy (Lecithin) Ingredients



SDC Nutrition, LLC
2002 Smallman Street
Pittsburgh ,PA 15222

Health Notes

Whey Protein

Whey Protein
This nutrient has been used in connection with the following health goals
  • Reliable and relatively consistent scientific data showing a substantial health benefit.
  • Contradictory, insufficient, or preliminary studies suggesting a health benefit or minimal health benefit.
  • For an herb, supported by traditional use but minimal or no scientific evidence. For a supplement, little scientific support.

Our proprietary "Star-Rating" system was developed to help you easily understand the amount of scientific support behind each supplement in relation to a specific health condition. While there is no way to predict whether a vitamin, mineral, or herb will successfully treat or prevent associated health conditions, our unique ratings tell you how well these supplements are understood by the medical community, and whether studies have found them to be effective for other people.

For over a decade, our team has combed through thousands of research articles published in reputable journals. To help you make educated decisions, and to better understand controversial or confusing supplements, our medical experts have digested the science into these three easy-to-follow ratings. We hope this provides you with a helpful resource to make informed decisions towards your health and well-being.

This supplement has been used in connection with the following health conditions:

Athletic Performance
Dose: 20 grams daily up to 1.2 grams of per 2.2 of pounds body weight per day
Animal studies suggest that whey protein can increase gains in lean body mass resulting from exercise. One study found that people taking whey protein improved their performance on a test of short-term intense cycling exercise.(more)
Immune Function
Dose: Refer to label instructions
Whey protein appears to improve some aspects of immune function. One trial showed that whey protein increased blood glutathione levels in a group of HIV-infected people.(more)
HIV and AIDS Support
Dose: Refer to label instructions
Whey protein is rich in the amino acid cysteine, which the body uses to make glutathione, an important antioxidant. Supplementing with it may improve immune function.(more)
Osteoporosis
Dose: Refer to label instructions
Some whey proteins may reduce bone loss. Milk basic protein (MBP) is a mixture of some of the proteins found in whey protein and has been shown to promote bone density(more)
Obesity
Dose: Refer to label instructions
Whey protein may aid weight loss due to its appetite-suppressing effect.(more)
Athletic Performance
Dose: 20 grams daily up to 1.2 grams of per 2.2 of pounds body weight per day

Animal studies suggest that whey protein can increase gains in lean body mass resulting from exercise.1 A controlled trial found that six weeks of strength training while taking 1.2 grams of whey protein per 2.2 of pounds body weight per day resulted in greater gains in lean body mass, but improved only one out of four strength tests.2 Another controlled study found that people taking 20 grams per day of whey protein for three months performed better on a test of short-term intense cycling exercise than people taking a similar amount of milk protein (casein).3 However, a double-blind trial found that men taking 1.5 grams per 2.2 lbs of body weight per day of predigested whey protein for 12 weeks along with a strength training exercise program gained only half as much lean body mass and had significantly smaller increases in strength compared with men using a similar amount of predigested casein along with strength training.4 A controlled study of HIV-infected women found that adding whey protein to strength training exercise was no more effective than exercise alone for increasing strength or improving body composition.5

References

1. Bouthegourd JC, Roseau SM, Makarios-Lahham L, et al. A preexercise alpha-lactalbumin-enriched whey protein meal preserves lipid oxidation and decreases adiposity in rats. Am J Physiol Endocrinol Metab 2002;283:E565-72.

2. Burke DG, Chilibeck PD, Davidson KS, et al. The effect of whey protein supplementation with and without creatine monohydrate combined with resistance training on lean tissue mass and muscle strength. Int J Sport Nutr Exerc Metab 2001;11:349-64.

3. Lands LC, Grey VL, Smountas AA. Effect of supplementation with a cysteine donor on muscular performance. J Appl Physiol 1999;87:1381-5.

4. Demling RH, DeSanti L. Effect of a hypocaloric diet, increased protein intake and resistance training on lean mass gains and fat mass loss in overweight police officers. Ann Nutr Metab 2000;44:21-9.

5. Agin D, Gallagher D, Wang J, et al. Effects of whey protein and resistance exercise on body cell mass, muscle strength, and quality of life in women with HIV. AIDS 2001;15:2431-40.

Immune Function
Dose: Refer to label instructions

A double-blind trial showed that 45 grams per day of whey protein increased blood glutathione levels in a group of HIV-infected people.1 Test tube2, 3 and animal4 studies suggest that whey protein may improve some aspects of immune function.

References

1. Micke P, Beeh KM, Buhl R. Effects of long-term supplementation with whey proteins on plasma glutathione levels of HIV-infected patients. Eur J Nutr 2002;41:12-8.

2. Wong KF, Middleton N, Montgomery M, et al. Immunostimulation of murine spleen cells by materials associated with bovine milk protein fractions. J Dairy Sci 1998;81:1825-32.

3. Cross ML, Gill HS. Modulation of immune function by a modified bovine whey protein concentrate. Immunol Cell Biol 1999;77:345-50.

4. Minehira K, Inoue S, Nonaka M, et al. Effects of dietary protein type on oxidized cholesterol-induced alteration in age-related modulation of lipid metabolism and indices of immune function in rats. Biochim Biophys Acta 2000;1483:141-53.

HIV and AIDS Support
Dose: Refer to label instructions

Whey protein is rich in the amino acid cysteine, which the body uses to make glutathione, an important antioxidant. A double-blind trial showed that 45 grams per day of whey protein increased blood glutathione levels in a group of HIV-infected people.1 Test tube2 and animal3 studies suggest that whey protein may improve some aspects of immune function.

References

1. Micke P, Beeh KM, Buhl R. Effects of long-term supplementation with whey proteins on plasma glutathione levels of HIV-infected patients. Eur J Nutr 2002;41:12-8.

2. Wong KF, Middleton N, Montgomery M, et al. Immunostimulation of murine spleen cells by materials associated with bovine milk protein fractions. J Dairy Sci 1998;81:1825-32.

3. Minehira K, Inoue S, Nonaka M, et al. Effects of dietary protein type on oxidized cholesterol-induced alteration in age-related modulation of lipid metabolism and indices of immune function in rats. Biochim Biophys Acta 2000;1483:141-53.

Osteoporosis
Dose: Refer to label instructions

Some whey proteins may reduce bone loss.1 Milk basic protein (MBP) is a mixture of some of the proteins found in whey protein. A preliminary trial found that 300 mg per day of MBP improved blood measures of bone metabolism in men, suggesting more bone formation was occurring than bone loss.2 A double-blind trial found that women taking 40 mg per day of MBP for six months had greater gains in bone density compared with those taking a placebo.3 No osteoporosis-related research has been done using complete whey protein mixtures.

References

1. Toba Y, Takada Y, Yamamura J, et al. Milk basic protein: a novel protective function of milk against osteoporosis. Bone 2000;27:403-8.

2. Toba Y, Takada Y, Matsuoka Y, et al. Milk basic protein promotes bone formation and suppresses bone resorption in healthy adult men. Biosci Biotechnol Biochem 2001;65:1353-7.

3. Aoe S, Toba Y, Yamamura J, et al. Controlled trial of the effects of milk basic protein (MBP) supplementation on bone metabolism in healthy adult women. Biosci Biotechnol Biochem 2001;65:913-8.

Obesity
Dose: Refer to label instructions

Whey protein may aid weight loss due to its effect on appetite. In a preliminary study, people were given 48 grams of either whey protein or milk protein (casein). Whey consumption resulted in more hunger satisfaction and reduced the amount of food eaten 90 minutes later compared with casein consumption.1 However, a double-blind study found that men taking 1.5 grams per 2.2 lbs body weight per day of whey protein for 12 weeks along with a low-calorie diet and a strength training exercise program lost the same amount of weight and body fat as did a control group that followed a similar program, but took a casein supplement instead of whey protein.2

References

1. Hall WL, Millward DJ, Long SJ, Morgan LM. Casein and whey exert different effects on plasma amino acid profiles, gastrointestinal hormone secretion and appetite. Br J Nutr 2003;89:239-48.

2. Demling RH, DeSanti L. Effect of a hypocaloric diet, increased protein intake and resistance training on lean mass gains and fat mass loss in overweight police officers. Ann Nutr Metab 2000;44:21-9.

Whey protein is a mixture of some of the proteins naturally found in milk. The major proteins found in whey protein include beta-lactoglobulin and alpha-lactalbumin. Whey protein has one of the highest protein digestibility-corrected amino acid scores (PDCAAS; a measure of protein bioavailability) and is more rapidly digested than other proteins, such as casein (another milk protein). 1

Copyright 2014 Aisle7. All rights reserved. Aisle7.com

The information presented in Aisle7 is for informational purposes only. It is based on scientific studies (human, animal, or in vitro), clinical experience, or traditional usage as cited in each article. The results reported may not necessarily occur in all individuals. For many of the conditions discussed, treatment with prescription or over the counter medication is also available. Consult your doctor, practitioner, and/or pharmacist for any health problem and before using any supplements or before making any changes in prescribed medications. Information expires June 2015.

Label
To view the Label you will need Adobe Acrobat Reader installed. You can download a free copy of the Adobe Acrobat Reader at: http://www.adobe.com/acrobat/readstep.html
Ratings and Reviews

REVIEW SNAPSHOT®

by PowerReviews
SDC Nutrition About Time- Birthday Cake
 
4.1

(based on 12 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Tastes good / tastes fine (9)
  • Easy to mix (8)
  • Easy to swallow (7)
  • Effective (7)
  • Good value (5)

Cons

    Best Uses

    • Daily use (7)
    • For workouts (4)
    • Dietary replacement (3)

    Reviewed by 12 customers

    Sort by

    Displaying reviews 1-10

    Back to top

    Previous | Next »

    (1 of 1 customers found this review helpful)

     
    4.0

    Buying this product again

    By pedelty.linn

    from NC

    See all my reviews

    Pros

    • Easy To Mix
    • Easy To Swallow
    • Effective
    • Good Value
    • Tastes Good

    Cons

      Best Uses

      • Daily Use
      • For Workouts

      Comments about SDC Nutrition About Time- Birthday Cake:

      We use this product for our breakfast shake and lunch shake. We add flavorings to create our own new flavor without adding calories. Compared to other protein shakes, the taste is great, it blends well, and it controls appetite.

      (2 of 3 customers found this review helpful)

       
      3.0

      Not my favorite

      By cpresto11

      from Atlanta, GA

      About Me Female, Workout regularly

      See all my reviews

      Pros

      • Clean
      • Easy To Mix
      • Effective

      Cons

      • Tastes Sweet
      • Too sweet

      Best Uses

      • Dietary Replacement

      Comments about SDC Nutrition About Time- Birthday Cake:

      First, I am so glad to find a protein that is so clean - About Time definitely fits the bill! This is a great company and they also post delicious recipes on their website/facebook.

      However, the Birthday Cake flavor just isn't up my alley - I love chocolate over milky, and this tastes like a vanilla milkshake to me. Also, if you are mixing, use some sort of milk rather than water. It does not blend well in water and the taste is off. If you like very sweet drinks, this is up your alley!

      I'd love to try their Pumpkin Spice and Peanut Butter flavors in the future.

       
      5.0

      Love this, Perfect.

      By megansmiles15

      from Montana

      Pros

      • Easy To Mix
      • Easy To Swallow
      • Effective
      • Good Value
      • Tastes Good

      Cons

        Best Uses

        • Daily Use
        • Weight Loss

        Comments about SDC Nutrition About Time- Birthday Cake:

        I use this product daily. It tastes really good, but the best part about it is that there are only FOUR ingredients!!! And its sweetened with stevia. I really like the fact that it doesn't have a billion ingredients that I can't even pronounce. I personally like the taste. This is the first one i've bought, I plan to buy more and try all the other flavors! Also perfect for weight loss, only 1 carb. I've lost 5 pounds in the first 10 days of using this along with exercise and tracking calories (which i've been doing for a month).

        (0 of 1 customers found this review helpful)

         
        5.0

        Delish

        By kdlewis985

        from New Orleans, LA

        See all my reviews

        Pros

        • Tastes Good

        Cons

          Best Uses

            Comments about SDC Nutrition About Time- Birthday Cake:

            Best tasting protein powder I've tried. Sweetened with Stevia. No carbs. Perfect.

             
            5.0

            Great Substitute for Dessert!

            By christmastarz

            from Columbus, OH

            See all my reviews

            Pros

            • Easy To Mix
            • Easy To Swallow
            • Good Value
            • Tastes Good

            Cons

              Best Uses

              • Daily Use
              • Dietary Replacement

              Comments about SDC Nutrition About Time- Birthday Cake:

              This flavor was the first I had tried and it hooked me on the other flavors available. This is a great alternative to dessert while on a diet or watching what you eat. This flavor tastes like a milkshake!

               
              4.0

              great!

              By meggylou210

              from CT

              See all my reviews

              Verified Buyer

              Pros

              • Easy To Mix
              • Easy To Swallow
              • Tastes Good

              Cons

                Best Uses

                • Daily Use
                • For Workouts

                Comments about SDC Nutrition About Time- Birthday Cake:

                I mix my birthday cake powder with vanilla soymilk and it tastes just like a milkshake! I highly recommend!

                (4 of 4 customers found this review helpful)

                 
                4.0

                I will purchase again

                By crafty_wv

                from hillbilly of WV

                See all my reviews

                Verified Buyer

                Pros

                • Easy To Mix
                • Easy To Swallow
                • Effective
                • Good Value
                • Tastes Good

                Cons

                  Best Uses

                  • Daily Use
                  • Dietary Replacement

                  Comments about SDC Nutrition About Time- Birthday Cake:

                  I love sweets, this one is almost too sweet but stops short of it. I like my shakes thick, so I found out for very few extra calories I can add 1 Tbl of instant sugar free pudding. You can use any flavor you want, I prefer butterscotch.
                  I would highly recommed this product.

                  (1 of 3 customers found this review helpful)

                   
                  2.0

                  Terrible...

                  By purecircuitx

                  from Boston, MA

                  See all my reviews

                  Pros

                    Cons

                    • Difficult to Swallow
                    • Hard to Mix
                    • Poor Taste

                    Best Uses

                      Comments about SDC Nutrition About Time- Birthday Cake:

                      I am fairly new to protein powders as far as effectiveness in concerned, but I am not new to taste. I commend SDC on their "all natural" powder, but the taste is very artificial. The birthday cake flavor is overly sweet, and not in a good way. Has a serious "fake" sugar aftertaste. Couldnt finish even half of a serving.

                       
                      5.0

                      Solid Protein Supplement

                      By ericotto89

                      from Houston, TX

                      About Me Weekend Warrior

                      See all my reviews

                      Pros

                      • Easy To Mix
                      • Easy To Swallow
                      • Effective
                      • Good Value
                      • Tastes Good

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about SDC Nutrition About Time- Birthday Cake:

                        About Time makes the cleanest, most solid protein supplement I've seen on the market yet. It does the job of topping off my daily protein requirements and getting me through weekend workout sessions. I've tried others which, though they taste better, have lower-quality proteins, fat, carbs, etc. - all things I'm minimizing in my lean diet. I will be a consumer of About Time's Birthday Cake and other flavors for many more years.

                        (1 of 1 customers found this review helpful)

                         
                        4.0

                        Great, easy digesting protein

                        By smbarnes98

                        from Columbus, OH

                        About Me Gym Rat

                        See all my reviews

                        Verified Buyer

                        Pros

                        • Easy on the stomach
                        • Effective
                        • Tastes Good

                        Cons

                        • Hard to Mix

                        Best Uses

                        • For Workouts

                        Comments about SDC Nutrition About Time- Birthday Cake:

                        Great post-workout protein for someone whose stomach normally can't take protein drinks. No bloat, no tummy gurgles. It has protein PLUS BCAA's, huge bonus. You do have to shake it extra hard in a blender bottle for it to dissolve, but it's worth it!

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Ask A Question