What to know about Ghost protein powder and sugar cravings
Ghost protein powder can fit differently into different routines when sugar cravings are a concern, because Ghost® WHEY Protein - Cereal Milk is Cereal Milk flavored and provides 2g sugar per serving. Some people feel flavored protein powders fit differently into their eating routine, depending on taste preference and overall habits.
Ghost® WHEY Protein - Cereal Milk also provides 25g protein and 130 calories per serving, giving you clearly stated nutrition information to consider as part of your routine. The cereal-inspired flavor may come across as sweet, and people can respond to that taste experience differently.
Mixing it into breakfast, using it after training, or pairing it with meals are common ways people choose to use protein powder. A flavored whey powder can fit into different routines, and taste preference may shape how someone chooses to use it. If you prefer to be mindful about sweet flavors, use a measured serving and include it in a planned meal or snack.
Why this formula appeals to macro-conscious shoppers
When you want a protein powder that feels straightforward, this formula keeps the focus on the essentials. Each serving delivers 25g protein with just 2g sugar and 130 calories, making it easier to understand how it fits into your day. That kind of clarity matters when you are trying to stay consistent with training, meal planning, or simply getting more protein into a busy schedule.
The protein blend includes 90% whey protein isolate, 80% whey protein concentrate, and hydrolyzed whey protein isolate. It is also gluten free, soy free, and made with no amino spiking. For shoppers who care about transparency, those details help create confidence in what is in the tub and what is not.
Built for more than shakes
Versatility is another major advantage. This powder is designed to work during breakfast, after workouts, throughout the day, or before bed. It can also be used in oats, smoothies, pancakes, baked goods, and protein ice cream. That means you are not locked into one routine. You can keep your protein intake feeling fresh while still staying disciplined with your nutrition habits.
For anyone watching sweetness, that flexibility also helps. You can choose a simple shake one day and fold it into a more balanced meal the next, depending on what supports your goals best.
How to decide if this whey fits your routine
If you are thinking about sweet cravings, start with your own habits rather than assuming every flavored protein works the same way for everyone. Ask yourself whether dessert-style flavors usually help you stay on track or make you want more sweet foods later. That answer can guide how and when to use this product.
- Choose timing with purpose: breakfast, post-workout, or a planned snack can feel more structured than random sipping.
- Watch your serving routine: keeping to one measured serving helps you stay aware of your intake.
- Use food pairings wisely: adding it to oats or a smoothie may feel more satisfying than having it on its own.
- Keep variety in mind: using it in pancakes or baked goods can help prevent routine fatigue without changing your protein source.
Who it may suit best
This option makes sense for shoppers who want a whey powder with clearly stated macros and flexible use occasions. It may be especially appealing if you want a cereal-inspired flavor but still care about keeping sugar lower per serving. It is also a practical pick for those looking for gluten-free and soy-free options made in a GMP compliant facility in the U.S.A.
The smartest approach is simple: match the flavor experience to your habits. If sweet taste helps you stay consistent, it can be a useful tool. If sweet taste tends to keep you chasing more, use it in a more structured meal format.
Why shop this whey at GNC
At GNC, you can explore products with details like protein per serving, sugar content, and ingredient format. This product includes details such as protein per serving and sugar content to help inform your choice.
This whey option provides 25g protein per serving and can be enjoyed during breakfast, post workout, throughout the day, or before bed. It can also be used in smoothies, oats, protein ice cream, pancakes, and baked goods, giving you flexible ways to use it based on your routine.
Explore this whey protein option with clearly listed details like protein per serving and sugar content. With gluten-free and soy-free formula details, no amino spiking, and manufacturing in the U.S.A. in a GMP compliant facility, it offers straightforward information for shoppers who want to choose with confidence.
Ghost® Vegan Protein contains 25g of protein per serving derived from 75% Pea Protein Concentrate and 70% Organic Pumpkin Protein.
Benefits:
- Ghost® Vegan was conceived to feed savagery around the clock*, and can be used for breakfast, a post-workout, throughout the day, and even before bed.
- Ghost® Vegan is versatile and can be used in smoothies, oats, protein ice cream, pancakes, and baked goods.
- This vegan protein powder contains 2g sugar.
- Gluten & Soy Free.
- This product is manufactured in the USA in a GMP compliant facility.
Recent Reviews
Like a Dessert
Super Good! After trying to many vegan shake mixes Ghost is by far my favorite! The banana pancake batter is almost like a yummy dessert when I drink it and best of all my personal trainer approves of the ingredients and the fat/calories and protein.
Top shelf allergy-friendly protein powder
I've tried various brands and flavors; GHOST Vegan CINNABON protein powder puts them all to shame. I wish the container was filled more so as not to waste space, but it is delicious and pairs well with water, almond milk, oat milk, and smoothies. I have not tried it as pancake/waffle batter or in overnight oats - though I imagine it would be yummy. I enjoy the creaminess and overall flavor profile. To some, it can present a little chalky. I don't feel that's the case. Perhaps it's based on mixing the correct ratio. Thank you for a tasty, healthy, allergy-friendly protein powder!!!
Chalky flavor
Chalky, but worse than the nonvegan one
Great taste. Bad service from GNC
Flavor is great! As a pro member I am disappointed it took 14 days to arrive. Expedited doesn't mean fast from GNC.
10/10
This protein tastes great in many different ways. The flavor is accurate and I've used it in shakes, yogurt, pancakes, and waffles. Banana pancake batter for the win!
Maple Flavor
Not too fond of Maple
Great Customer Service/ Easy pickup
Great price - Great purchase .. very friendly staff order .
Love it!
So yum! If it's too sweet for you, you can go 1/2 vanilla and 1/2 Cinnabon. I love this one! Good texture and flavor, very easy to drink. I blend it with ice, Greek yogurt, and unsweetened almond milk.
Ahh
Good flavor but texture is odd
Best flavor
The best vegan protein shake I have ever had
Favorite protein so far! Delicious!
Amazing flavor, quality material and ingredients, best protein that I ever had so far! The batter pancake one is one of my favorites because it's very versatile!
Cinnamon Bun? Not for me.
The flavor is disappointing. I don't really taste the cinnamon flavor. I won't order again.
Grainy...
Grainy. Not my favorite. Would not recommend.
Vegan powder
Great slightly sweet powder
Chalky & a total miss
Although at first glance it looked good and smelled good, it was terrible. I mixed half a scoop with a cup of almond milk and it was still chalky. Totally missed the mark. Not really strawberry flavored. I was extremely disappointed. Hopefully the peanut butter cereal milk is better.
Just stick with chocolate for Ghost vegan
Best Ghost Vegan flavor
TO Sweet
NOT FOR ME
Yummy
Taste great ???? good flavor & texture !
Unimpressed with artificial aftertaste
This is the only vegan flavor I've had from ghost that I didn't like. Has a really artificial aftertaste that is terrible, unfortunately I couldn't make it work as a shake or in oatmeal so I had to throw it out.
Don't Buy This!!
I finally tried Ghost and I can't begin to say how disgusting this protein powder is. I've never tasted anything so foul. What a waste of money.
Mehhh
It's ok I add real peanut butter for taste
Looks cool but it's pretty disappointing
Looked promising. But it let me down in flavor and texture. And on top of that, it has a Prop 65 warning! Why does a consumable item even have that warning??? I'll stick to my plant protein from Whole Foods.
Abhorrently disgusting
We bought the banana pancake batter flavor. It's nauseatingly sweet and artificial-tasting. We both felt sick from having it. Do not recommend, there are much better tasting protein powders out there. Gross gross gross.
Clean ingredients too sweet of taste
Ingredients are great. One of the healthiest Vegan proteins I've ever seen ingredients wise. I hated the taste, a little too sweet. My wife loves the taste and if I was a better cook I'm sure this could easily be added into actual pancake batter and cooked. Just mixing with almond milk and go it was rough for me to take down
Okay
Flavor is okay but nothing like the cinnamon bun
Yummy
Great flavor
My family enjoys this vegan protein
My daughter has allergies and this is a fantastic product that she enjoys. We've made pancakes using this protein powder mostly and it's amazing. Not like many other plant based protein powders.
Ghost Peanut Butter
Tastes good by itself (or, I mix with Ghost Chocolate)
Just right
Just the right amount of cinnamon to add flavor and consistency
Capn Crunch Milk but make it vegan
This product has a decent protein content and great flavor. Smooth texture.
Best protein powder I've had
Probably my biggest complaint with protein powders as a whole have been the flavor selection. Chocolate, Vanilla, and (sometimes) Caramel seem to be the only ones offered. Not only is this a different flavor that sounds good, it tastes good! I will agree that it can get a little clumpy (it's a powder so no surprise), but it's not that noticeable, especially with more liquid. I mix this with sweetened oat milk because I want sweet (could do unsweetened if you're not about that life), around 16oz for a scoop, and I'm very happy with it.
Versatile protein powder
Great flavor. Always makes a great smoothie. I've also used it for pancakes, waffles and french toast!! Love it.
Meal replacement
Mixes easily and tastes great. I add 8 oz of frozen berries to make a smoothie meal replacement.
Full of flavor
Great protien mixes well full of flavor. It is also great for making pancakes, this is what I mainly use it for.
Great
Great product, would highly recommend
never buy again
tastes terrible i wish i never had bought it
Ghost Vegan Peanut Butter Cereal Milk review
I love this protein powder. The peanut butter flavor tastes so good. Its great mixed into so may things, such as greek yogurt for like a frosting, mixed into egg whites for protein pancakes, and mixed in shakes, etc.. The consistency of vegan is far better than regular whey proteins.
Ghost Vegan Whey Pancake Batter
This is such a great protein powder. Not only does it taste awesome, but it mixes so perfectly with water for a treat and mixes great with liquid eggs for protein pancakes.
Ghost Vegan Protein Powder Review
I love this vegan protein powder. It's like my new favorite. It tastes so good and mixes so well for my protein dessert foods I make, such as protein pancake.
Another serving of pancakes please!
Love this flavor. I would describe it as pancake batter light. Not too sweet with a hint of pancake batter. If there is any way to add a touch more pancake flavor and maybe even butter and maple syrup flavor to the formula that would take it over the top. Of all the Ghost product line, this is my favorite. I highly recommend you trying it.
The best
So delicious, one of the best vegan powders
Deeelish!
I love this plain ole' pancake batter protein. It tastes like pancakes for sure. I use only a little bit since I get most of my protein from food. Here is my mix: about 6 oz cup filled with ice, about 3 oz of water, and then about 1/8 (yep, that's it) of powder and it is like ice cream.
10/10
Best vegan protein
SO GOOD
My favorite vegan protein powder!! Will not go with anything else. Just mix in some almond milk and you are good to go!!
Its Alright
Pretty mid, not really cinnabon by any means, just like cinnamon flavored cardboard water. Anyway, that doesnt mean its BAD though. Id still drink it cause its pretty good value of servings for the cost.
Just Kinda Mid
Like its not bad. There are vegan proteins that are BAD, this one is not. Its doable but it really just taste super watered down and yeah. Like why chocolate cereal milk? what does that even mean? what makes that different than chocolate? Just odd. Pretty good amount of servings for the price though
The best vegan protein!
This is the best vegan protein! I have celiac and a lot of food allergies and this is the only one I can tolerate. I just wish there were more flavors.
Give it a try!
So I have been in the trying out phase of different vegan protein brands. I chose Ghost Cinnabon because it was discounted at the local GNC and was vegan of course. I will say that I was pleasantly surprised by this protein powder. No after taste although it is a bit sweeter than I usually prefer. The texture is also not my favorite but all in all I would purchase again. Give it a try!
Overall, Not Bad
As a vegetarian, I'm grateful for a vegan option of protein. The powder doesn't blend in as smoothly as hoped but that's not unlike other protein powders. The taste is okay but the big selling point for me is the low carbs. Other vegan protein powders have higher carbs that my glucose levels don't need.
Hoped for better!
Really challenging on stomach compared to the previous one I was using which was also plant based. Flavor not great.
Best Macros and Delicious
Delicious. And the best Macros I've found for vegan protein!
For Sweets lovers - Pancake batter flavor is better
Incredible Cinnabon taste, it's exact. I think it's the texture for me, and the sweetner - it's very sweet and a consistency that gets stuck in your throat, it's not their fault tho! I will use it to make muffins / pancakes and I may like it better...
Best Tasting Ghost Protein
Way better tasting than the whey version and also better for cooking/baking in my opinion. Not the best from digestibility standpoint, but it's a protein powder at the end of the day and not a whole food. Definitely a staple of mine when I need it.
Good
Pretty good and easy to get down! Would purchase again!
This flavor not for me
For me this flavor was hard to get down but would definitely recommend the other flavor! Chocolate cereal milk!
Taste is Spot On
I absolutely love this protein powder. It tastes exactly like banana pancakes. I've tried the regular pancake batter flavor too and it's great too!
About Vegan Protein - Banana Pancake Batter (28 Servings) Rated 5 out of 5 Purchased on Jan 3, 2026 Good taste and texture shannon j Verified Purchaser Jan 25, 2026 Was this helpful? 0 0 Flag Review by shannon j has been flagged Flag
About Vegan Protein - Peanut Butter Cereal Milk® (28 Servings) Rated 4 out of 5 Purchased on Apr 27, 2022 Great protein . Just too pricey over the milk proteins Janine C Verified Purchaser Jan 22, 2026 Was this helpful? 0 0 Flag Review by Janine C has been flagged Flag
About Vegan Protein - Peanut Butter Cereal Milk® (28 Servings) Rated 1 out of 5 Purchased on Mar 4, 2025 Don't like the flavor at all but I have to forces myself to drink it since I have big container Kyrsten H Verified Purchaser Mar 26, 2025 Was this helpful? 0 1 Flag Review by Kyrsten H has been flagged Flag
About Vegan Protein - Chocolate Cereal Milk® (28 Servings) Rated 4 out of 5 Purchased on Mar 8, 2025 One of the better tasting protein powders I've ever had. Kyle W Verified Purchaser Mar 11, 2025 Was this helpful? 0 0 Flag Review by Kyle W has been flagged Flag
About Vegan Protein - Peanut Butter Cereal Milk® (28 Servings) Rated 1 out of 5 Purchased on Feb 8, 2025 I am not a big fan of this flavor. LUIS R Verified Purchaser Mar 2, 2025 Was this helpful? 0 1 Flag Review by LUIS R has been flagged Flag
About Vegan Protein - Cinnabon® (28 Servings) Rated 5 out of 5 Purchased on Aug 17, 2024 Recently started eating vegan and this ghost vegan Cinnabon is my favorite protein drink Sandra P Verified Purchaser Sep 8, 2024 Was this helpful? 0 0 Flag Review by Sandra P has been flagged Flag
About Vegan Protein - Strawberry Shortcake (28 Servings) Rated 1 out of 5 Purchased on Jul 11, 2024 I would give it zero stars if I could. This was a total miss, sadly. I will be returning. Kara H Verified Purchaser Aug 2, 2024 Was this helpful? 1 0 Flag Review by Kara H has been flagged Flag
About Vegan Protein - Strawberry Shortcake (28 Servings) Rated 5 out of 5 Purchased on Jul 6, 2024 Great taste! Gabby M Verified Purchaser Jul 28, 2024 Was this helpful? 0 0 Flag Review by Gabby M has been flagged Flag
About Vegan Protein - Peanut Butter Cereal Milk® (28 Servings) Rated 5 out of 5 Purchased on Apr 11, 2024 Love the flavor! Jackie P Verified Purchaser May 8, 2024 Was this helpful? 0 0 Flag Review by Jackie P has been flagged Flag
About Vegan Protein - Chocolate Cereal Milk® (28 Servings) Rated 5 out of 5 Purchased on Nov 24, 2023 Best vegan protein Rusty P Verified Purchaser Apr 21, 2024 Was this helpful? 0 0 Flag Review by Rusty P has been flagged Flag
About Vegan Protein - Chocolate Cereal Milk® (28 Servings) Rated 2 out of 5 Purchased on Sep 6, 2023 The cinnamon bun tastes better DENNIS P Verified Purchaser Sep 28, 2023 Was this helpful? 1 0 Flag Review by DENNIS P has been flagged Flag
About Vegan Protein - Cinnabon® (28 Servings) Rated 5 out of 5 Purchased on Mar 29, 2023 Best flavor ever Cindy M Verified Purchaser Aug 28, 2023 Was this helpful? 1 0 Flag Review by Cindy M has been flagged Flag
About Vegan Protein - Pancake Batter (28 Servings) Rated 4 out of 5 Purchased on Aug 4, 2023 Very tasty and reminds me of breakfast HAROLD B Verified Purchaser Aug 27, 2023 Was this helpful? 1 1 Flag Review by HAROLD B has been flagged Flag
About Vegan Protein - Cinnabon® (28 Servings) Rated 5 out of 5 Purchased on Jun 29, 2023 Tasty and effective! Tiffany W Verified Purchaser Jul 21, 2023 Was this helpful? 1 2 Flag Review by Tiffany W has been flagged Flag
About Vegan Protein - Pancake Batter (28 Servings) Rated 5 out of 5 Purchased on Jun 7, 2023 Great flavor, and didn't upset my digestive system like the whey proteins do now that I am older. Chris C Verified Purchaser Jun 30, 2023 Was this helpful? 3 2 Flag Review by Chris C has been flagged Flag
About Vegan Protein - Cinnabon® (28 Servings) Rated 2 out of 5 Purchased on May 3, 2023 Tasted the pea protein too much. I'm not vegan so wasn't a big fan Alfred A Verified Purchaser May 25, 2023 Was this helpful? 1 1 Flag Review by Alfred A has been flagged Flag
FINALLY!
About Vegan Protein - Pancake Batter (28 Servings) Rated 5 out of 5 FINALLY! I've been looking for a vegan option for a while that doesn't taste like chalk and sand mixed together. This is so much better than I ever expected! I got the pancake batter one and it has such a nice vanilla taste to it. I'll definitely be buying more!! Thank you Ghost for giving us the best vegan option! Alivia B Aug 17, 2025 Was this helpful? 2 0 Flag Review by Alivia B has been flagged Flag
It's great
About Vegan Protein - Peanut Butter Cereal Milk® (28 Servings) Rated 5 out of 5 It's great It's great I——-I Aug 13, 2023 Was this helpful? 1 1 Flag Review by I——-I has been flagged Flag
One of the best vegan protein options
About Vegan Protein - Banana Pancake Batter (28 Servings) Rated 5 out of 5 One of the best vegan protein options This is one of my new favorite vegan protein shakes! Ben Aug 4, 2023 Was this helpful? 1 1 Flag Review by Ben has been flagged Flag
Hoping it's just this flavor that tastes this bad.
Just tastes like lightly sweet pea protein, not the worst flavor in the world but a far cry from being enjoyable unfortunately. (Pancake batter flavor) Asked a friend and they had the banana pancake batter and loved it
Pretty Good!
I drink this as a shake and it has a minor chalky taste to it. You can mix it with either water or milk, I switched to unsweetened almond milk and it makes a huge difference in taste. It tastes like Peanut Butter Cereal Milk literally ?? Overall I'd recommend.
Sandpaper
I was so disappointed by the vegan ghost protein. I know vegan protein can have grit/texture but this literally felt like I was drinking sandpaper no matter how much I blended it. I would not recommend this product because of the texture, taste, and fairly low protein content when comparing to similar products.
Not like the others
I LOVE ghost proteins. I've tried at least 5 of their flavors and I'm always impressed by the collab flavors. I didn't realize I got a vegan protein when I was shopping in store until I got home. There's a noticeable difference in flavor. If vegan is a priority for you, it's still a decent protein and better than other brands. If vegan isn't necessarily something you look for, I'd avoid it and go for their other flavors.
Cooked? Yes! Cold? Nah.
I am ADDICTED to making oatmeal with Ghost vegan. Nearly daily for two years now and I'm still not bored of it. I mix it with oats and water BEFORE I microwave it. Comes out sooooo delicious. I use Cinnabon with canned pumpkin, or apples, or raisins, or even carrots like carrot cake? I'll mix the chocolate cereal milk or peanut butter cereal milk with frozen berries or cherries. I've tried it cold, mixed with water, milk, or yogurt- hard pass. Cooking it is the way to go. No other brand works in
My favorite chocolate protein powder
My favorite chocolate protein powder, by far. I hate the flavor of whey protein powder, so I figured I'd try this vegan protein powder. The texture is a tiny bit granular when using a shaker and water but not enough to bother me personally (I've had other vegan proteins that were more granular and some that were almost chalky). Plain chocolate is fine but chocolate cereal milk is where it's at, perfectly seasoned & a touch "oaty." It literally tastes like cereal milk after you have chocolate
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About Vegan Protein - Chocolate Cereal Milk® (28 Servings) Rated 5 out of 5 Purchased on Mar 1, 2024 This review was collected as part of a promotion Tastes terrific! Jennie P Verified Purchaser Mar 26, 2024 Was this helpful? 0 0 Flag Review by Jennie P has been flagged Flag
More Banana 'Bread' than 'Batter' - Great for Making Pancakes!
This Banana Pancake Batter protein powder tastes more like banana *bread* than banana *batter* but it is still tasty. I use Ghost's fun-flavored protein powders to make carnivore pancakes. 3 scoops Ghost protein powder 2 tsp baking powder 6 eggs 1 cup cottage cheese Blend all of that up in a blender, then cook in butter (or ghee) in a frying pan. Makes about 21 small-medium pancakes, serving size is about 3 pancakes. If you've got a 10" skillet, you can make 4 pancakes at a time
I've tried a lot of vegan protein powders but I love this one and it's easily my favorite of any I have tried. As far as vegan protein powders go I think its pretty smooth and not too grainy.