{"id":17111,"date":"2023-05-30T09:00:52","date_gmt":"2023-05-30T14:00:52","guid":{"rendered":"https:\/\/www.gnc.com\/learn\/?p=17111"},"modified":"2024-04-17T13:41:53","modified_gmt":"2024-04-17T18:41:53","slug":"gnc-summer-hydration-performance-products","status":"publish","type":"post","link":"https:\/\/www.gnc.com\/learn\/newsroom\/gnc-summer-hydration-performance-products.html","title":{"rendered":"GNC Turns Up the Summer Heat with New GNC AMP Amplified Hydration from GNCX Innovations"},"content":{"rendered":"

Company also introduces new flavors across its Total Lean\u00ae\u00a0and Beyond Raw\u00ae<\/sup>\u00a0products<\/em><\/p>\n

PITTSBURGH, May 30, 2023 \u2013<\/strong> As summer rolls in, hydration should be top-of-mind. Whether consumers are hitting a hard workout or vacationing in the sun, hydration enables performance, endurance, and overall wellness. And that’s why\u00a0GNC<\/strong><\/a>\u00a0just dropped its first\u00a0functional hydration and performance product:\u00a0GNC AMP Amplified Hydration.<\/strong><\/a>\u00a0This enhanced electrolyte complex is designed to support hydration, recovery and multi-action digestion in stick packs that can be mixed in water. The first drop, now available online and in GNC stores, features seasonal flavors\u00a0acai berry<\/strong><\/a>,\u00a0tropical punch<\/strong><\/a>\u00a0and\u00a0lemon lime<\/strong><\/a>\u00a0all of which were created within\u00a0GNCX Innovations<\/strong><\/a>, its in-house innovation incubator creating science-backed products.<\/p>\n

“Our new GNC products have the power to drive performance in the gym and dominate days off,” said\u00a0Kevin Maloberti, VP, Merchandising at GNC. “This range of solutions will allow consumers to stay hydrated while also improving performance and recovery because of the science-backed formulation.”<\/p>\n

GNCX Innovations launched in 2022 and is part of the company’s commitment to product and brand innovation in service of consumers’ goals. Comprised of GNC experts across Merchandising, Product Design and Development, Science, Marketing and others, the incubator collaborates directly with\u00a0myGNC Rewards members<\/strong><\/a>\u00a0and\u00a0PROs\u00a0<\/strong><\/a>to solicit input, test products, and more before going to market.<\/p>\n

“GNC AMP Amplified Hydration is the first launch from our groundbreaking GNCX Innovations incubator and was developed with feedback from our most passionate consumers,” Maloberti continued. “We’re excited to continue to collaborate to deliver products that help to solve consumers’ needs.<\/p>\n

In addition to GNC AMP Amplified Hydration, GNC is launching other limited time flavors including:<\/p>\n