{"id":17132,"date":"2023-03-24T09:00:07","date_gmt":"2023-03-24T14:00:07","guid":{"rendered":"https:\/\/www.gnc.com\/learn\/?p=17132"},"modified":"2024-04-17T13:48:12","modified_gmt":"2024-04-17T18:48:12","slug":"ghost-cinnabon-protein-gnc-launch","status":"publish","type":"post","link":"https:\/\/www.gnc.com\/learn\/newsroom\/ghost-cinnabon-protein-gnc-launch.html","title":{"rendered":"Tapping Into Consumer Appeal, GNC and GHOST\u00ae Announce Highly Awaited CINNABON\u00ae Collab"},"content":{"rendered":"

Bakery-inspired flavor joins lineup of industry-leading products with new WHEY and VEGAN proteins<\/em><\/p>\n

\u00a0<\/strong>PITTSBURGH, March 24, 2023 \u2013<\/strong> If you’re in need of a new protein to power your next workout, the newest drop from\u00a0GHOST\u00ae<\/sup><\/strong><\/a>\u00a0at\u00a0GNC<\/strong><\/a>\u00a0might be just what you’re looking for.\u00a0Landing exclusively at GNC stores and online at GNC.com, is GHOST\u00ae<\/sup>‘s newest collaboration GHOST\u00ae<\/sup>\u00a0x CINNABON\u00ae<\/sup>. Consumers know CINNABON’s timeless, delicious, bakery-inspired goodness. And now, GHOST\u00ae<\/sup>\u00a0and GNC are bringing that iconic, nostalgic flavor to shoppers with the launch of GHOST\u00ae<\/sup>\u00a0WHEY x CINNABON\u00ae<\/sup>\u00a0and GHOST\u00ae<\/sup>\u00a0VEGAN x CINNABON\u00ae<\/sup>.<\/p>\n

“GHOST\u00ae<\/sup>\u00a0is strengthening its presence as a leader in the GNC portfolio,” said\u00a0Kevin Maloberti, VP, Merchandising, GNC. “Not only does GHOST\u00ae<\/sup>\u00a0surpass consumers’ expectations for powerful products, but their fun, nostalgic flavor collabs offers our shoppers something different every time they step into our stores. Drops like this one with GHOST\u00ae<\/sup>\u00a0x Cinnabon\u00ae<\/sup>\u00a0is a win-win because they help consumers lean-in to great tasting products that are made up of top-notch ingredients.”<\/p>\n

GNC is keeping the innovation coming with the addition of the new GHOST\u00ae<\/sup>\u00a0x CINNABON\u00ae\u00a0<\/sup>products. In addition, the introduction of GHOST\u00ae<\/sup>\u00a0VEGAN x CINNABON\u00ae<\/sup>, the first major collab in the vegan protein category, allows both companies to continue to push the envelope on flavor innovation. To authentically incorporate the nostalgic taste of a Cinnabon\u00ae<\/sup>\u00a0cinnamon roll, the protein powder features Cinnabon’s signature Makara\u00ae<\/sup>\u00a0cinnamon.<\/p>\n

“As always, authenticity is core to everything we do at GHOST\u00ae<\/sup><\/strong>.\u00a0We know our fans aren’t looking for flavors that already exist in the market, and that’s why we launched a new protein powder flavor in partnership with CINNABON\u00ae<\/sup>,” said\u00a0Dan Lourenco, Co-Founder and CEO of GHOST\u00ae<\/sup>.\u00a0“We are ecstatic that GNC will have this product available to shoppers, so everyone can enjoy the nostalgic taste of a Cinnabon roll while meeting their protein goals.”<\/p>\n

In the past year GHOST\u00ae\u00a0<\/sup>has launched six major new products at GNC including, most recently,\u00a0GHOST\u00ae<\/sup>\u00a0x\u00a0FAZE CLAN\u2122\u00a0“FAZE POP<\/strong><\/a>\u2122” in\u00a0March 2023.<\/p>\n

To learn more about GNC, please visit\u00a0www.gnc.com<\/strong><\/a>. For more information on GHOST, visit\u00a0ghostlifestyle.com<\/strong><\/a>.<\/p>\n

 <\/p>\n

About GNC<\/strong><\/p>\n

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to Live Well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio.\u00a0www.gnc.com<\/strong><\/a>.<\/p>\n

Interested in receiving our news directly?<\/strong><\/i> Sign up here<\/a> for exclusive press releases delivered to your inbox.<\/span><\/p>\n

Media Contact:
\nGNC
\nmedia@gnc-hq.com<\/strong><\/a>
\n412-246-9901<\/p>\n","protected":false},"excerpt":{"rendered":"

Bakery-inspired flavor joins lineup of industry-leading products with new WHEY and VEGAN proteins \u00a0PITTSBURGH, March 24, 2023 \u2013 If you’re in need of a new protein to power your next workout, the newest drop from\u00a0GHOST\u00ae\u00a0at\u00a0GNC\u00a0might be just what you’re looking for.\u00a0Landing exclusively at GNC stores and online at GNC.com, is GHOST\u00ae‘s newest collaboration GHOST\u00ae\u00a0x CINNABON\u00ae. 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