{"id":17171,"date":"2023-01-23T09:00:00","date_gmt":"2023-01-23T14:00:00","guid":{"rendered":"https:\/\/www.gnc.com\/learn\/?p=17171"},"modified":"2024-04-17T13:56:24","modified_gmt":"2024-04-17T18:56:24","slug":"beyond-raw-lit-jolly-rancher-cherry-gnc","status":"publish","type":"post","link":"https:\/\/www.gnc.com\/learn\/newsroom\/beyond-raw-lit-jolly-rancher-cherry-gnc.html","title":{"rendered":"GNC Powers Innovation with Launch of New Beyond Raw\u00ae LIT\u2122 Flavor: JOLLY RANCHER Cherry"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Driven by consumer demand, explosive pumps can now come to life through pre-workout in new flavor<\/em><\/p>\n<p><strong>PITTSBURGH, January 23, 2023 \u2013 <\/strong>When consumers ask,\u00a0<a href=\"https:\/\/www.gnc.com\/\"><strong>GNC<\/strong><\/a>\u00a0listens and delivers. Its\u00a0<a href=\"https:\/\/www.gnc.com\/pre-workout-supplements\/BeyondRawLIT.html\"><strong>Beyond Raw<sup>\u00ae<\/sup>\u00a0LIT<sup>\u2122<\/sup>\u00a0pre-workout<\/strong><\/a>\u00a0collections boasts a variety of flavors including\u00a0<em>JOLLY RANCHER<\/em>\u00a0Green Apple, Watermelon, Blue Raspberry, and Grape (which launched exclusively at GNC in 2022). And now GNC is adding another bold fruit flavor to the mix:\u00a0<em>JOLLY RANCHER<\/em>\u00a0Cherry. This addition allows consumers to enjoy the benefits of an effective pre-workout in a highly requested, great tasting, efficacious flavor.<\/p>\n<p>&#8220;The launch of our\u00a0<em>JOLLY RANCHER<\/em>\u00a0Cherry flavor is our newest collaboration with The Hershey Company,&#8221; said\u00a0Kevin Maloberti, VP, Merchandising, GNC. &#8220;Time and again, we&#8217;ve seen science-backed formulas with mouth-watering flavors yield both results and connection with our consumers. Our commitment to industry leading flavor innovation, especially when it comes to our anchor brands like Beyond Raw<sup>\u00ae<\/sup>, is a priority and we&#8217;re confident Beyond Raw<sup>\u00ae<\/sup>\u00a0LIT<sup>\u2122<\/sup>\u00a0pre-workout in\u00a0<em>JOLLY RANCHER<\/em>\u00a0Cherry will offer intense energy, endurance, and focus necessary for big training routines.&#8221;<\/p>\n<p>Beyond Raw<sup>\u00ae<\/sup>\u00a0LIT<sup>\u2122<\/sup>\u00a0in\u00a0<em>JOLLY RANCHER<\/em>\u00a0Cherry is offered in convenient formats including:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gnc.com\/pre-workout-supplements\/364412.html#start=1\">Beyond Raw<sup>\u00ae<\/sup>\u00a0LIT<sup>\u2122<\/sup>\u00a0Pre-Workout<\/a>\u00a0(powder)<\/li>\n<li><a href=\"https:\/\/www.gnc.com\/search?q=beyond+raw+lit&amp;lang=default\">Beyond Raw<sup>\u00ae<\/sup>\u00a0LIT<sup>\u2122<\/sup>\u00a0On-The-Go Pre-Workout<\/a>\u00a0(ready-to-drink can)<\/li>\n<\/ul>\n<p>&#8220;We&#8217;re excited to launch our fifth new flavor with GNC and Beyond Raw<sup>\u00ae<\/sup>,&#8221; said\u00a0Ernie Savo, Senior Director, Global Licensing, The Hershey Company.\u00a0&#8220;GNC shoppers and\u00a0<em>JOLLY RANCHER<\/em>\u00a0enthusiasts share a key product expectation: absurdly bold flavor that trigger the nostalgia of their youth.\u00a0<em>JOLLY RANCHER<\/em>\u00a0Cherry delivers at GNC and is a great addition to the portfolio.&#8221;<\/p>\n<p>Beyond Raw<sup>\u00ae\u00a0<\/sup>LIT<sup>\u2122<\/sup>\u00a0<em>JOLLY RANCHER<\/em>\u00a0Cherry is now available for purchase at GNC locations nationwide and at GNC.com.<\/p>\n<p>To learn more about GNC, please visit\u00a0<a href=\"https:\/\/www.gnc.com\/\"><strong>www.gnc.com<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About GNC<\/strong><\/p>\n<p>GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to Live Well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC&#8217;s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio.<a href=\"https:\/\/www.gnc.com\/\"><strong>\u00a0www.gnc.com<\/strong><\/a>.<\/p>\n<p><span class=\"ui-provider ed bek bag crc crd cre crf crg crh cri crj crk crl crm crn cro crp crq crr crs crt cru crv crw crx cry crz csa csb csc csd cse csf csg csh\" dir=\"ltr\"><i><strong>Interested in receiving our news directly?<\/strong><\/i> <a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/docs.google.com\/forms\/d\/e\/1faipqlsfxiryq4ctqujbyfstyaoceza0xbw7zggephqyu7qv4f10q3w\/viewform?usp=sf_link\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfxiRyq4ctquJBYfstYaOceZA0xbW7zGgePhQYU7QV4f10q3w\/viewform?usp=sf_link\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Sign up here\">Sign up here<\/a> for exclusive press releases delivered to your inbox.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Media Contact:<br \/>\nGNC<br \/>\n<a href=\"mailto:media@gnc-hq.com\"><strong>media@gnc-hq.com<\/strong><\/a><br \/>\n412-246-9901<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Driven by consumer demand, explosive pumps can now come to life through pre-workout in new flavor PITTSBURGH, January 23, 2023 \u2013 When consumers ask,\u00a0GNC\u00a0listens and delivers. Its\u00a0Beyond Raw\u00ae\u00a0LIT\u2122\u00a0pre-workout\u00a0collections boasts a variety of flavors including\u00a0JOLLY RANCHER\u00a0Green Apple, Watermelon, Blue Raspberry, and Grape (which launched exclusively at GNC in 2022). And now GNC is adding another bold [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":17172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[2139],"tags":[2141],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Beyond Raw\u00ae LIT\u2122 JOLLY RANCHER Cherry Flavor Launches Exclusively at GNC<\/title>\n<meta name=\"description\" content=\"Experience explosive pumps with the new Beyond Raw\u00ae LIT\u2122 pre-workout in JOLLY RANCHER Cherry flavor, now exclusively available at GNC. 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