{"id":19810,"date":"2025-02-14T11:25:13","date_gmt":"2025-02-14T16:25:13","guid":{"rendered":"https:\/\/www.gnc.com\/learn\/?p=19810"},"modified":"2026-03-18T08:39:42","modified_gmt":"2026-03-18T13:39:42","slug":"whey-protein-price-increase","status":"publish","type":"post","link":"https:\/\/www.gnc.com\/learn\/why-trust-gnc\/whey-protein-price-increase.html","title":{"rendered":"Why are Prices of Some of My Products Increasing? Insights from a GNC Science Expert"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19810\" class=\"elementor elementor-19810\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da0a7ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da0a7ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a505a8\" data-id=\"3a505a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb493ad elementor-widget elementor-widget-text-editor\" data-id=\"cb493ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">As we navigate through 2025, many consumers are noticing that the prices of certain products, including whey protein are rising. As GNC\u2019s Vice President of Product Innovation and Science, I am keenly aware of the frustration that these price increases can produce. I wanted to take a moment to address the complicated web of situations that have led to these price increases.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Let\u2019s break down why the prices of whey protein-based products and some other products are going up in 2025 and how other related factors are contributing to this trend.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bd29d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bd29d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22a95c3\" data-id=\"22a95c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b2e07 elementor-widget elementor-widget-heading\" data-id=\"67b2e07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Why did protein powder increase in price? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28b7813 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28b7813\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13dd350\" data-id=\"13dd350\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba7ad1c elementor-widget elementor-widget-text-editor\" data-id=\"ba7ad1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Whey protein has become one of the most popular protein sources in the world, largely due to its rich amino acid profile and digestibility. As more people turn to whey protein to support their fitness, health, and wellness goals, the demand for high-quality, premium whey products is increasing. This increased demand for whey protein isolate (WPI) in particular has led to an imbalance in the supply and demand curve\u2014which basically means that the market\u2019s demand for WPI has exceeded the amount of supply, which has driven prices of WPI to historical highs.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">At GNC, we are doing everything that we can to avoid whey protein powder price increases including intensive negotiations with our manufacturing and 3<\/span><span data-contrast=\"auto\">rd<\/span><span data-contrast=\"auto\"> party brand partners. The good news is that our supply partners are predicting that prices will level out around the end of 2025 because of new manufacturing capacity coming online in the United States. Hopefully, this new source of whey protein supply will steady the market.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8877c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8877c88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8466f5\" data-id=\"c8466f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-659193a elementor-widget elementor-widget-heading\" data-id=\"659193a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What else is impacting pricing of supplements?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e0917c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e0917c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e797ad\" data-id=\"7e797ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a90261 elementor-widget elementor-widget-text-editor\" data-id=\"7a90261\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW30539079 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30539079 BCX0\">In addition to the increases in WPI prices, there are other <\/span><span class=\"NormalTextRun SCXW30539079 BCX0\">facets<\/span><span class=\"NormalTextRun SCXW30539079 BCX0\"> of producing supplements where the broader <\/span><span class=\"NormalTextRun SCXW30539079 BCX0\">dietary supplement <\/span><span class=\"NormalTextRun SCXW30539079 BCX0\">industry is seeing cost increases. <\/span><span class=\"NormalTextRun SCXW30539079 BCX0\">This \u201cperfect storm\u201d of challenges has led to an eventual increase in retail prices. <\/span><span class=\"NormalTextRun SCXW30539079 BCX0\">We\u2019re<\/span><span class=\"NormalTextRun SCXW30539079 BCX0\"> seeing cost increases in things like<\/span><span class=\"NormalTextRun SCXW30539079 BCX0\">:<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0af56ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0af56ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3158eb4\" data-id=\"3158eb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82f5a4d elementor-widget elementor-widget-text-editor\" data-id=\"82f5a4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Manufacturing equipment<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Packaging<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Shipping<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lab testing<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ingredients (for example, there was a bad harvest of fish to produce fish oil last year which led to a supply and demand challenge in these products)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Excipients (the ingredients that are mixed with nutrients and actives to allow them to be formed into capsules or tablets)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">And more<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca1e574 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca1e574\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6efcd19\" data-id=\"6efcd19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff1f8e0 elementor-widget elementor-widget-text-editor\" data-id=\"ff1f8e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW47169791 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47169791 BCX0\">Some of <\/span><span class=\"NormalTextRun SCXW47169791 BCX0\">these are<\/span><span class=\"NormalTextRun SCXW47169791 BCX0\"> the continued ripples from the economic disruption created by the COVID-19 pandemic and some of it is from challenges in the global economy which has pushed prices of <\/span><span class=\"NormalTextRun SCXW47169791 BCX0\">nearly everything<\/span><span class=\"NormalTextRun SCXW47169791 BCX0\"> up<\/span><span class=\"NormalTextRun SCXW47169791 BCX0\"> (<\/span><span class=\"NormalTextRun SCXW47169791 BCX0\">aka. <\/span><span class=\"NormalTextRun SCXW47169791 BCX0\">inflation)<\/span><span class=\"NormalTextRun SCXW47169791 BCX0\">. <\/span><span class=\"NormalTextRun SCXW47169791 BCX0\">When inflation rises, the cost of producing, <\/span><span class=\"NormalTextRun SCXW47169791 BCX0\">packaging, and transporting products increases as well. This is particularly true for ingredients that are sourced from multiple parts of the world, as shipping and fuel costs are a significant factor in the overall cost structure.<\/span> <\/span><\/p><p><span class=\"TextRun SCXW47169791 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47169791 BCX0\">Increased fuel prices, which affect both the transportation of raw materials and the distribution of finished products, have a direct impact on <\/span><span class=\"NormalTextRun SCXW47169791 BCX0\">retail pricing<\/span><span class=\"NormalTextRun SCXW47169791 BCX0\">. Additionally, higher labor costs due to a tightening workforce and global shifts in economic conditions add further pressure on prices.<\/span><\/span><span class=\"EOP SCXW47169791 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dbe33b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dbe33b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59c3ef3\" data-id=\"59c3ef3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a017819 elementor-widget elementor-widget-heading\" data-id=\"a017819\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does this mean for GNC?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1533284 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1533284\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36ff77e\" data-id=\"36ff77e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e127afa elementor-widget elementor-widget-text-editor\" data-id=\"e127afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW52387507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW52387507 BCX0\">First and foremost, GNC\u2019s number one priority is providing the highest quality products that are produced to the <\/span><span class=\"NormalTextRun SCXW52387507 BCX0\">specifications<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> on our labels.<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> We will<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> always use the best ingredients, manufacture to the highest <\/span><span class=\"NormalTextRun SCXW52387507 BCX0\">standards<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> and <\/span><span class=\"NormalTextRun SCXW52387507 BCX0\">test <\/span><span class=\"NormalTextRun SCXW52387507 BCX0\">all<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> our products\u2014going <\/span><span class=\"NormalTextRun SCXW52387507 BCX0\">above and beyond<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> the <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW52387507 BCX0\">cGMPs<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> that regulate the dietary supplement industry.\u00a0<\/span><\/span><\/p><p><span class=\"TextRun SCXW52387507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW52387507 BCX0\">We are working hard to remove costs that our customer<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\">s<\/span> <span class=\"NormalTextRun SCXW52387507 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> care about (like artificial colors in some of our products<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> or packaging components like plastic neckbands<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\">)<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> so that our products deliver the benefits that you expect at a fair price<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\">. We are working closely with <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW52387507 BCX0\">all of<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> our 3<\/span><\/span><span class=\"TextRun SCXW52387507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun Superscript SCXW52387507 BCX0\" data-fontsize=\"12\">rd<\/span><\/span><span class=\"TextRun SCXW52387507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW52387507 BCX0\"> party suppliers and manufacturers to ensure that we <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW52387507 BCX0\">are able to<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> offer the best prices on <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW52387507 BCX0\">all of<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\"> our products<\/span><span class=\"NormalTextRun SCXW52387507 BCX0\">.<\/span><\/span><span class=\"EOP SCXW52387507 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88dfdbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88dfdbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ab7db4\" data-id=\"9ab7db4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a942ce elementor-widget elementor-widget-text-editor\" data-id=\"1a942ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW14538192 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14538192 BCX0\">To <\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">conclude, a<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">t GNC, we <\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">remain<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\"> dedicated to providing <\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">cutting-edge<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">, science-backed supplements that support your health goals, all while striving to offer the best possible value in a complex and evolving market.<\/span> <span class=\"NormalTextRun SCXW14538192 BCX0\">While these price hikes may be frustrating, <\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">it\u2019s<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\"> important to recognize that they reflect a range of efforts to improve the quality of products and address broader global challenges. <\/span><\/span><\/p><p><span class=\"TextRun SCXW14538192 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14538192 BCX0\">As consumers, understanding the science behind these price increases can help us appreciate the value <\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">we\u2019re<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\"> getting from the products we <\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">purchase<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">. <\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">Also, please keep in mind that we <\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">offer a <\/span><\/span><a class=\"Hyperlink SCXW14538192 BCX0\" href=\"https:\/\/www.gnc.com\/price-match-guarantee.html?srsltid=AfmBOoo86lDvxV6UPOz8uBq-3viViBUQFzR6AP4JYnvgTeTea_X5rgP5\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW14538192 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW14538192 BCX0\" data-ccp-charstyle=\"Hyperlink\">Price Match Guaran<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\" data-ccp-charstyle=\"Hyperlink\">t<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\" data-ccp-charstyle=\"Hyperlink\">ee<\/span><\/span><\/a><span class=\"TextRun SCXW14538192 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14538192 BCX0\"> and will match our competitor<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">\u2019s pricing in our stores and on GNC.com<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">.<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\"> Also, <\/span><span class=\"NormalTextRun SCXW14538192 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW14538192 BCX0\"> forget that there are many ways to save:<\/span><\/span><span class=\"EOP SCXW14538192 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb7c494 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb7c494\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-874d3bd\" data-id=\"874d3bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c344070 elementor-widget elementor-widget-text-editor\" data-id=\"c344070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.gnc.com\/mygnc-rewards.html\"><span data-contrast=\"none\">MyGNC Rewards<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.gnc.com\/proaccess\"><span data-contrast=\"none\">GNC Pro Access<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.gnc.com\/gnc-routines.html\"><span data-contrast=\"none\">Subscribe to Save<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/www.gnc.com\/sale\/\"><span data-contrast=\"none\">Daily Deals<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As we navigate through 2025, many consumers are noticing that the prices of certain products, including whey protein are rising. As GNC\u2019s Vice President of Product Innovation and Science, I am keenly aware of the frustration that these price increases can produce. I wanted to take a moment to address the complicated web of situations [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":19811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[2195,2194],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why are Prices of Some of My Products Increasing? Insights from a GNC Science Expert | GNC<\/title>\n<meta name=\"description\" content=\"Rachel Kreider, MPH, RD explains why the prices of whey protein-based products and others are going up in 2025. Learn more about related factors contributing to the trend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gnc.com\/learn\/why-trust-gnc\/whey-protein-price-increase.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why are Prices of Some of My Products Increasing? Insights from a GNC Science Expert | GNC\" \/>\n<meta property=\"og:description\" content=\"Rachel Kreider, MPH, RD explains why the prices of whey protein-based products and others are going up in 2025. Learn more about related factors contributing to the trend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gnc.com\/learn\/why-trust-gnc\/whey-protein-price-increase.html\" \/>\n<meta property=\"og:site_name\" content=\"GNC\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-14T16:25:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T13:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gnc.com\/learn\/wp-content\/uploads\/2025\/02\/shutterstock_402406591-whey-protein.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Kreider\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Kreider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"Article\",\n\t            \"@id\": \"https:\/\/www.gnc.com\/learn\/why-trust-gnc\/whey-protein-price-increase.html#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.gnc.com\/learn\/why-trust-gnc\/whey-protein-price-increase.html\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Rachel Kreider\",\n\t                \"@id\": \"https:\/\/www.gnc.com\/learn\/#\/schema\/person\/0c238e17de2737fa6bc752d7a57fa0cc\"\n\t            },\n\t            \"headline\": \"Why are Prices of Some of My Products Increasing? 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