{"id":20601,"date":"2026-02-02T08:16:43","date_gmt":"2026-02-02T13:16:43","guid":{"rendered":"https:\/\/www.gnc.com\/learn\/?p=20601"},"modified":"2026-02-02T08:16:43","modified_gmt":"2026-02-02T13:16:43","slug":"new-gnc-amp-wheybolic","status":"publish","type":"post","link":"https:\/\/www.gnc.com\/learn\/newsroom\/new-gnc-amp-wheybolic.html","title":{"rendered":"GNC Launches New GNC AMP Wheybolic: Leucine-Rich Performance Protein Clinically Proven to Increase Strength and Endurance"},"content":{"rendered":"

Upgraded whey protein powder delivers 50g protein, 6.2g leucine, improved flavor and third-party certifications for label accuracy and sport safety, now featured in The Drop, by GNC<\/em><\/p>\n

PITTSBURGH, PA \u2013 February 2, 2026<\/strong> \u2013 GNC<\/a>, the worldwide leader in health and wellness, today announced the launch of the newly reformulated GNC AMP Wheybolic<\/a>, the next-generation performance whey protein powder engineered to help serious lifters and everyday athletes turn protein intake into measurable strength and endurance gains. The reformulated Wheybolic delivers 50 grams of high-quality whey protein and 6.2 grams of total leucine per serving, with improved taste and texture, at a new price of $49.99*.<\/p>\n

Available now at GNC stores nationwide<\/a>, on GNC.com<\/a>, and featured in The Drop, by GNC<\/a> \u2013 the retailer\u2019s innovation hub \u2013 the new Wheybolic is designed for people who are serious about getting stronger and want a protein powder built on clinical science, not just macros and marketing.<\/p>\n

\u201cOur customers are doing the hard work in the gym and in the kitchen, but they\u2019re also asking a smarter question: \u2018Is my protein actually helping me get stronger?\u2019\u201d said Rachel Jones, Chief Merchandising & Science Officer, GNC<\/a>. \u201cThe new GNC AMP Wheybolic was built to answer that with a resounding YES. It combines a high level of total protein, additional leucine, rigorous clinical backing and third-party testing \u2013 all at the same price many people already pay for a basic protein. If you train with purpose, this is the protein that takes your effort and makes sure it shows up in your strength and endurance.\u201d<\/p>\n

Leucine: the key amino acid that turns protein into progress<\/strong><\/p>\n

Most people look at grams of protein on the label. GNC\u2019s science team has taken it a step further and also focused on the amino acid leucine<\/a>. In fact, GNC has conducted several studies on blends of whey protein with added leucine\u2014each of which showed benefits for things like strength, recovery, muscular endurance, exercise efficiency, etc.<\/p>\n

GNC has long believed in the power of leucine, as leucine is one of the three branched-chain amino acids and plays a central role in activating muscle protein synthesis \u2013 the process that helps muscles repair and grow after training. The new GNC AMP Wheybolic delivers 6.2 grams of total leucine per serving, matching the level used in GNC\u2019s latest clinical research on strength and endurance<\/a>.<\/p>\n

Each serving of the new formula provides:<\/p>\n