{"id":21015,"date":"2026-03-17T13:14:06","date_gmt":"2026-03-17T18:14:06","guid":{"rendered":"https:\/\/www.gnc.com\/learn\/?p=21015"},"modified":"2026-03-17T13:14:06","modified_gmt":"2026-03-17T18:14:06","slug":"joe-milano-chief-growth-officer","status":"publish","type":"post","link":"https:\/\/www.gnc.com\/learn\/newsroom\/joe-milano-chief-growth-officer.html","title":{"rendered":"GNC Names Joe Milano Chief Growth Officer to Accelerate Omnichannel Growth"},"content":{"rendered":"<p><strong>PITTSBURGH, PA \u2014 March 17, 2026<\/strong> \u2014 GNC, the worldwide leader in health and wellness, today announced that Joe Milano has joined the company as Chief Growth Officer, leading GNC\u2019s growth strategy across omnichannel marketing, digital commerce, customer experience, and loyalty. <img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-21016\" src=\"https:\/\/www.gnc.com\/learn\/wp-content\/uploads\/2026\/03\/2026_01_14-Headshots-Joe-Milano-17684-212x300.jpg\" alt=\"Joe Milano Chief Growth Officer GNC\" width=\"212\" height=\"300\" srcset=\"https:\/\/www.gnc.com\/learn\/wp-content\/uploads\/2026\/03\/2026_01_14-Headshots-Joe-Milano-17684-212x300.jpg 212w, https:\/\/www.gnc.com\/learn\/wp-content\/uploads\/2026\/03\/2026_01_14-Headshots-Joe-Milano-17684-725x1024.jpg 725w, https:\/\/www.gnc.com\/learn\/wp-content\/uploads\/2026\/03\/2026_01_14-Headshots-Joe-Milano-17684-768x1085.jpg 768w, https:\/\/www.gnc.com\/learn\/wp-content\/uploads\/2026\/03\/2026_01_14-Headshots-Joe-Milano-17684-1088x1536.jpg 1088w, https:\/\/www.gnc.com\/learn\/wp-content\/uploads\/2026\/03\/2026_01_14-Headshots-Joe-Milano-17684-1450x2048.jpg 1450w, https:\/\/www.gnc.com\/learn\/wp-content\/uploads\/2026\/03\/2026_01_14-Headshots-Joe-Milano-17684-scaled.jpg 1813w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/p>\n<p>Milano brings deep experience driving profitable growth and scaling omnichannel consumer businesses. Early in his career, he helped grow Shopbop during a pivotal stage of expansion and supported the company through its acquisition by Amazon. Most recently, he served as Chief Digital Officer at Tapestry, leading digital strategy and operations across Coach, Kate Spade, and Stuart Weitzman.<\/p>\n<p>\u201cAt GNC, we are building a more modern, connected omnichannel business that meets customers wherever they shop,\u201d said Michael Costello, CEO, GNC. \u201cJoe is a proven leader in digital and customer experience transformation. His expertise will be instrumental as we accelerate growth and deepen customer relationships.\u201d<\/p>\n<p>As Chief Growth Officer, Milano will focus on accelerating growth, advancing GNC\u2019s omnichannel strategy, and strengthening customer engagement across GNC\u2019s retail and digital ecosystem.<\/p>\n<p>\u201cI\u2019m excited to join GNC at a moment when the brand has real legacy and real opportunity,\u201d said Joe Milano, Chief Growth Officer, GNC. \u201cI\u2019m energized to help build what\u2019s next for customers, teams, and the business as we continue evolving GNC into a more digitally enabled company.\u201d<\/p>\n<p><strong>Join the Team:<\/strong> GNC is hiring across key functions as the company builds the next chapter of its digital and omnichannel capabilities. \u00a0[<a href=\"https:\/\/myjobs.adp.com\/gnc\/cx\">GNC Careers Page<\/a>]<\/p>\n<p><strong>Explore more from GNC<\/strong><\/p>\n<ul>\n<li>Learn what\u2019s new and innovative: <a href=\"https:\/\/www.gnc.com\/the-drop.html\">The Drop, by GNC<\/a><\/li>\n<li>See how GNC builds credibility through science: <a href=\"https:\/\/www.gnc.com\/science-and-innovation.html\">GNC Science and Innovation<\/a><\/li>\n<li>Learn how we help customers buy with confidence: <a href=\"https:\/\/www.gnc.com\/learn\/why-trust-gnc\">Why Trust GNC<\/a><\/li>\n<li>Related news:\n<ul>\n<li><a href=\"https:\/\/www.gnc.com\/learn\/newsroom\/gnc-partners-with-pattern-amazon.html\">GNC Partners with Pattern to Enhance Customer Experience and Brand Protection on Amazon<\/a><\/li>\n<li><a href=\"https:\/\/www.gnc.com\/learn\/newsroom\/gnc-creatine-lineup.html\">GNC Launches Next Generation Creatine for 2026<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>About GNC<\/strong><\/p>\n<p>GNC is an American-run global health and wellness brand, trusted for delivering science-backed products that help consumers Live Well. Over 96% of GNC-branded products are proudly made in the U.S. using globally sourced ingredients and undergo industry-leading testing and validation. With best-in-class manufacturing and a worldwide footprint across retail, digital and wholesale channels, GNC is redefining what\u2019s next in wellness. The brand\u2019s innovation hub, The Drop, by GNC, showcases the hottest product launches, breakthrough ingredients and curated picks for health-minded consumers. From legacy quality to the next generation of supplements, GNC is where innovation meets trust.<\/p>\n<p><strong>Media Contact:<\/strong><\/p>\n<p><a href=\"mailto:media@gnc-hq.com\">media@gnc-hq.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PITTSBURGH, PA \u2014 March 17, 2026 \u2014 GNC, the worldwide leader in health and wellness, today announced that Joe Milano has joined the company as Chief Growth Officer, leading GNC\u2019s growth strategy across omnichannel marketing, digital commerce, customer experience, and loyalty. Milano brings deep experience driving profitable growth and scaling omnichannel consumer businesses. Early in 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