PITTSBURGH, PA – January 7, 2026 – GNC, the worldwide leader in health and wellness, today announced the launch of a new weight management and performance system from Alpha Lion, featuring the Burn2o non-stimulant thermogenic, Night Burn, Cravings Killer, and Superhuman Burn 2+1 Pre-Workout. The lineup is now available in GNC stores and via The Drop, with Burn2o and the new Superhuman Burn 2+1 flavor exclusive to GNC.
All four products are available as standalone solutions or can be combined into a simple, phased routine that supports goals from morning workouts through late-night cravings. Built for consumers who want real results without extreme stimulants or complicated stacks, Alpha Lion’s system is designed as a 24-hour approach to weight management that supports metabolism, training performance, recovery, and appetite control all while fitting into real life.
Burn2o – Non-Stimulant Thermogenic Support
Burn2o is a stim-free thermogenic built around clinically researched ingredients such as MitoBurn® (BAIBA) and CaloriBurn GP® (grains of paradise) to support fat metabolism and thermogenic activity without caffeine. It’s designed for sustainable daily use, so consumers can support their goals any time of day without disrupting sleep or focus.
Superhuman Burn 2+1 Pre-Workout – Performance + Calorie-Burn
Superhuman Burn 2+1 Pre-Workout combines performance-enhancing ingredients and thermogenic compounds in a single formula, helping lifters get energy, focus, and calorie-burn support from one scoop instead of stacking multiple products. With a new GNC-exclusive Blue Lemonade flavor arriving in early February.
Night Burn – Sleep-Friendly Metabolism & Recovery Support
Night Burn is engineered for the often-ignored nighttime side of body composition, with a stimulant-free formula that features ingredients like Zylaria®, ashwagandha, Capsimax®, and melatonin to support relaxation, restful sleep, and overnight metabolic activity. It’s meant to complement daytime training and nutrition rather than compete with recovery.
Cravings Killer – Appetite & Cravings Support for Real Life
Cravings Killer targets one of the biggest reasons diets fail: unmanaged hunger and cravings. Using functional ingredients such as chromium, Garcinia, InnoSlim®, and Supresa™, the product is designed to help support appetite control and consistent nutrition habits without harsh suppressants or extreme restriction.
Together, the four products give consumers daytime, pre-workout, nighttime, and between-meal support, making it easier to stay consistent, train hard, and move toward body-composition goals over time.
“GNC customers aren’t chasing shortcuts, they’re chasing sustainable results,” said Jennifer Gartin, Category Merchant, GNC. “Alpha Lion’s weight management system fits that mindset perfectly. From the non-stim Burn2o thermogenic to Night Burn and Cravings Killer, this lineup gives our customers smarter tools to support metabolism, performance, recovery, and appetite control in a way that actually fits their routines.”
“Partnering with GNC is powerful because we’re aligned on the same mission: helping people live well, feel better, and perform at their best,” said Darin Decker, VP of Sales, Alpha Lion. “GNC’s audience wants products that are transparent, science-driven, and built for real life. That’s exactly who Alpha Lion builds for. Together, we’re giving everyday people the tools to live healthier, train smarter, and unlock their Superhuman potential.”
Alpha Lion’s formulations feature transparent labels, clinically backed ingredients, and stimulant-optimized systems that respect sleep, recovery, and daily functioning reflecting broader consumer trends toward non-injectable, lifestyle-friendly weight management approaches.
The Alpha Lion weight management lineup is available now at GNC locations nationwide, and online via The Drop at GNC.com.
About GNC
GNC is an American-run global health and wellness brand, trusted for delivering science-backed products that help consumers Live Well. Over 96% of GNC-branded products are proudly made in the U.S. using globally sourced ingredients and undergo industry-leading testing and validation. With best-in-class manufacturing and a worldwide footprint across retail, digital, and wholesale channels, GNC is redefining what’s next in wellness. The brand’s latest innovation hub, The Drop, by GNC, showcases the hottest product launches, breakthrough ingredients, and curated picks for health-minded consumers. From legacy quality to the next generation of supplements, GNC is where innovation meets trust.
About Alpha Lion
Founded in 2018, Alpha Lion is a performance nutrition brand dedicated to helping everyday people unlock their Superhuman potential. Built on transparent labels, science-driven formulations, and products designed for real life, Alpha Lion creates supplements that support performance, weight management, recovery, and long-term consistency. With a focus on results over hype, Alpha Lion is committed to making fitness more effective, enjoyable, and sustainable for consumers nationwide.
