GNC grows gaming assortment with two new “FAZE POP™” flavor products coming March 2
PITTSBURGH, March 3, 2023 – GNC and GHOST® are no strangers to coming up with epic collabs that disrupt the category and get consumers hyped for new products. Now, together with FaZe Clan, the lifestyle and media platform rooted in gaming and internet culture, the three brands are helping GNC’s gaming product category to boom with the launch of two new products in a unique GHOST® x FAZE CLAN™ “FAZE POP™” flavor. “FAZE POP™” is available in both GHOST® GAMER and GHOST® ENERGY product lines. Introducing new ways to fuel gaming, these products have a combination of brain-boosting nootropics, natural energy, epic flavors, and a stacked, transparent formula – now available in both powder and ready-to-drink formats.
“Gamers are athletes that need wellness, energy, and hydration support to power through marathon sessions without jeopardizing playing time and results,” said Kevin Maloberti, VP, Merchandising, GNC. “As we broaden our gaming assortment, we want to propel both GNC and GHOST® forward as top choices for consumers and are excited to get in front of the FaZe gaming community with the latest products from our brands.”
After launching nearly half a dozen new products with GNC in the last year, GHOST® is jumpstarting 2023 with the launch of the two GHOST® x FAZE CLAN™ “FAZE POP™” offerings.
“As longtime fans of FaZe and GNC this new product collab is something we’re pumped about,” said Dan Lourenco, Co-founder and CEO, GHOST®. “Summer will be here before we know it and the ‘FAZE POP™’ flavor in these products is a great way to get ready.”
This collab is also FaZe Clan’s first foray into GNC.
“This partnership with GNC and GHOST® solidifies that gamers belong in the same realm with hard-hitting athletes because the synergies are unmistakable – and we all can use these new products to power us towards our goals,” said Adam Bauer, FaZe Clan’s Senior Vice President of Partnerships.
To learn more about GNC, please visit www.gnc.com. To learn more about GHOST®, visit ghostlifestyle.com. To learn more about FaZe, visit fazeclan.com.
About GNC
GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to Live Well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com.
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