Bakery-inspired flavor joins lineup of industry-leading products with new WHEY and VEGAN proteins
PITTSBURGH, March 24, 2023 – If you’re in need of a new protein to power your next workout, the newest drop from GHOST® at GNC might be just what you’re looking for. Landing exclusively at GNC stores and online at GNC.com, is GHOST®‘s newest collaboration GHOST® x CINNABON®. Consumers know CINNABON’s timeless, delicious, bakery-inspired goodness. And now, GHOST® and GNC are bringing that iconic, nostalgic flavor to shoppers with the launch of GHOST® WHEY x CINNABON® and GHOST® VEGAN x CINNABON®.
“GHOST® is strengthening its presence as a leader in the GNC portfolio,” said Kevin Maloberti, VP, Merchandising, GNC. “Not only does GHOST® surpass consumers’ expectations for powerful products, but their fun, nostalgic flavor collabs offers our shoppers something different every time they step into our stores. Drops like this one with GHOST® x Cinnabon® is a win-win because they help consumers lean-in to great tasting products that are made up of top-notch ingredients.”
GNC is keeping the innovation coming with the addition of the new GHOST® x CINNABON® products. In addition, the introduction of GHOST® VEGAN x CINNABON®, the first major collab in the vegan protein category, allows both companies to continue to push the envelope on flavor innovation. To authentically incorporate the nostalgic taste of a Cinnabon® cinnamon roll, the protein powder features Cinnabon’s signature Makara® cinnamon.
“As always, authenticity is core to everything we do at GHOST®. We know our fans aren’t looking for flavors that already exist in the market, and that’s why we launched a new protein powder flavor in partnership with CINNABON®,” said Dan Lourenco, Co-Founder and CEO of GHOST®. “We are ecstatic that GNC will have this product available to shoppers, so everyone can enjoy the nostalgic taste of a Cinnabon roll while meeting their protein goals.”
In the past year GHOST® has launched six major new products at GNC including, most recently, GHOST® x FAZE CLAN™ “FAZE POP™” in March 2023.
To learn more about GNC, please visit www.gnc.com. For more information on GHOST, visit ghostlifestyle.com.
About GNC
GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to Live Well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com.
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