PITTSBURGH, PA — November 12, 2025 — As health trends explode across social media, consumers are left wondering: what’s real, and what’s just hype? Today, GNC is cutting through the noise with the release of its first-ever Anti-Trend Report — a bold, expert-backed review of the most viral wellness trends, complete with letter grades, science-based commentary, and forward-looking insights into where the industry is headed in 2025.
Created by GNC’s in-house team of scientists, nutritionists, and supplement experts, the Anti-Trend Report analyzes popular health practices — from berberine and raw dairy to greens powders and protein coffee — and evaluates each based on scientific evidence, safety, long-term feasibility, and real-world results.
Highlights from the Report:
- Raw dairy: D-grade, “High risk, low reward”
- Greens powders: B-grade, “Great for gaps, but not a replacement for real food”
- Berberine: B+, “Promising, but misunderstood”
- Protein coffee: A-, “Smart synergy done right”
The report also includes a preview of emerging innovations in supplement science, offering a glimpse at what’s coming next for the health-conscious consumer on the hunt for the next great option.
Hosted under GNC’s trusted blog series “Why Trust GNC,” the report is part of the brand’s broader mission to elevate health education through transparency and expert guidance.
The full 2025 GNC Anti-Trend Report is now live at: GNC.com/learn/why-trust-gnc/gnc-health-fitness-trend-report
About GNC
GNC is an American-run global health and wellness brand, trusted for delivering science-backed products that help consumers Live Well. Over 96% of GNC-branded products are proudly made in the U.S. using globally sourced ingredients and undergo industry-leading testing and validation. With best-in-class manufacturing and a worldwide footprint across retail, digital, and wholesale channels, GNC is redefining what’s next in wellness. The brand’s latest innovation hub, The Drop, by GNC, showcases the hottest product launches, breakthrough ingredients, and curated picks for health-minded consumers. From legacy quality to the next generation supplements, GNC is where innovation meets trust.
For media inquiries, please contact:
Nick Sero
Director of Public Relations
media@gnc-hq.com
