LIT On-the-Go V2’s advanced formula combines six clinically studied active compounds with bold new flavors to deliver cleaner energy, sharper focus, and enhanced results.
PITTSBURGH, July 9, 2026 – Today, GNC, the global leader in health and wellness, announces the reformulation of its bestselling Beyond Raw® LIT® On-The-Go (OTG) energy formula. Introducing LIT® OTG V2, a performance-driven beverage engineered for athletes and fitness enthusiasts who demand more from their pre-workout.
Backed by proven performance science, LIT OTG V2 goes beyond standard energy drinks and pre-workout formulas by delivering six fully dosed, clinically proven active compounds in every can. The new formula combines clean, sustained energy with sharp mental focus. High-intensity performance ingredients are designed to push consumers further in their workouts and daily lives.
The highly anticipated optimized formula includes 250mg Cognizin® for sharper focus and mental drive, 50mg Senactiv® for high-intensity endurance performance support, 5g L-Citrulline for maximum blood flow and pumps you can feel, and 50mg AstraGin® for enhanced ingredient absorption. LIT OTG V2 also features enhanced electrolytes for superior hydration and 250g natural caffeine from green coffee beans for a smooth, clean energy experience.
“Beyond Raw LIT OTG V2 represents our commitment to innovation in the performance energy category,” said Tyler McGlasson, MK, CISSN, Director, Product Innovation and Design at GNC. “We listened to our most dedicated consumers and engineered a formula that delivers real results—not just a caffeine spike. With the addition of Cognizin for cognitive function and Senactiv for endurance, this is a gamechanger. Our athletes have a right to expect more from their drinks, and we believe that LIT OTG V2 lives up to that expectation and beyond.”
This new formula is now available exclusively at GNC.com, GNC stores and TikTok Shop for $2.99 MSRP for a single can and $29.99 MSRP for a case (12-pack). LIT OTG V2 is available in three irresistible, zero-sugar flavors, including Gummy Worm, Gummy Shark, and Passion Orange Guava. Each flavor delivers a bold, mouth-watering taste experience with no artificial colors. To learn more, visit www.gnc.com.
About GNC
GNC is an American-run global leader in health and wellness delivering science-based products and solutions designed to help consumers Live Well. With the vast majority of GNC branded products being manufactured in the United States using global sourced ingredients, GNC touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. Visit www.gnc.com for more information.
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