PITTSBURGH, PA – February 3, 2026 – GNC, the worldwide leader in health and wellness, today announced a new partnership with Pattern, a leading ecommerce accelerator, to strengthen how customers discover and buy authentic GNC products on Amazon.
Under the partnership, Pattern will serve as GNC’s authorized marketplace partner on Amazon in the United States, helping manage product listings, protect brand integrity, and improve the overall shopping experience for customers who choose to buy GNC through the marketplace.
“We’re excited to partner with Pattern and provide our customers with an improved shopping experience online,” said Michael Costello, CEO, GNC. “The online supplement space can feel like the wild west, with countless products popping up and many sellers that are hard to vet. By combining GNC’s science, testing, and product expertise with Pattern’s capabilities, we can step up as the trusted guide so that customers know exactly who they’re buying from and what they’re getting.”
Pattern will work closely with GNC to optimize product content, monitor inventory and pricing, and help reduce the risk of unauthorized or suspicious sellers. Together, the companies aim to give customers a simpler, safer way to buy GNC products on Amazon, while preserving the high standards that GNC applies to its own stores and GNC.com.
“GNC has spent decades building trust through quality, rigorous testing, and innovation, and we’re proud to help bring their products to shoppers around the world,” said John LeBaron, Chief Revenue Officer at Pattern. “Pattern’s ecommerce acceleration platform is designed to accelerate growth while protecting brand integrity on marketplaces, so when customers purchase GNC products sold by Pattern on Amazon, they can trust they’re receiving authentic products and a high-quality brand experience.”
Customers can continue to purchase GNC products through GNC stores, GNC.com, and Amazon. In the Amazon environment, shoppers can look for products sold by Pattern as a signal that they are purchasing from an authorized marketplace partner working directly with GNC.
About GNC
GNC is an American-run global health and wellness brand headquartered in Pittsburgh, PA and trusted for delivering science-backed products that help consumers Live Well. Over 96% of GNC-branded products are proudly made in the U.S. using globally sourced ingredients and undergo industry-leading testing and validation. With best-in-class manufacturing and a worldwide footprint across retail, digital, and wholesale channels, GNC is redefining what’s next in wellness. The brand’s latest innovation hub, The Drop, by GNC, showcases the hottest product launches, breakthrough ingredients, and curated picks for health-minded consumers. From legacy quality to the next generation supplements, GNC is where innovation meets trust.
About Pattern
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.
Forward Looking Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding future performance, growth, customer experience and timing of any of the foregoing. Forward-looking statements are inherently difficult to predict and involve known and unknown risks and uncertainties. Additional information regarding factors that could materially impact results and the accuracy of the forward-looking statements contained herein can be found in Pattern Group Inc.’s latest filings with the Securities and Exchange Commission.
Media Contact:
Nick Sero
Director of Public Relations
412-246-9901
