Leading health and wellness retailer increases reach with leading social media marketplace, increasing opportunities for health & fitness influencers
PITTSBURGH, April 3, 2024 – GNC, the leading global retailer in health and wellness products, is thrilled to announce its debut on TikTok Shop. This new initiative is another step forward for GNC in the digital shopping experience of health, wellness, and fitness enthusiasts around the globe.
This strategic move places GNC at the heart of social commerce, offering an interactive and immersive shopping experience directly on one of the world’s most dynamic social media platforms.
“We recognize the shift towards digital-first shopping experiences and the unique way TikTok has revolutionized this space,” said Michael Costello, CEO, GNC. “Launching GNC on TikTok Shop is our way of meeting our customers where they are, making it easier than ever to access our unparalleled range of health and wellness products.”
A New Opportunity for Influencers
GNC’s presence on TikTok Shop opens up greater opportunities for fitness, health, and wellness influencers. Known for their high-end, innovative products and a trusted brand that has stood the test of time, GNC is the ideal partner for influencers looking to align themselves with excellence and credibility in the health and wellness industry.
To explore GNC’s TikTok Shop and discover the latest in health and wellness innovations, follow us on TikTok at @gnclivewell. Whether you’re looking to fuel your fitness routine, enhance your wellness regimen, or find the perfect health supplements, GNC’s TikTok Shop is your new go-to destination for all things health and wellness.
For more information, please visit www.gnc.com.
About GNC
GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to Live Well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com.
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Media Contact:
Nick Sero
Director of Public Relations
412-246-9901
