GNC adds Huel’s range of nutritionally complete food and supplements to its in-store and online offerings, promoting sustainable, convenient nutrition.
PITTSBURGH, September 5, 2024 – GNC, the leading global health and wellness retailer, is excited to announce the nationwide launch of Huel, a leading brand in nutritionally complete, plant-based foods with millions of customers worldwide. As part of this partnership, Huel’s highly sought-after products, including their Black Edition ready-to-drink meals, Complete Nutrition Bars, Daily Greens, and Energy+ Drinks, are now available in GNC stores and on GNC.com.
Huel at GNC provides customers with an accessible way to experience Huel’s mission of offering affordable, convenient, and sustainable nutrition, now available to support active lifestyles and wellness goals. Huel products are designed for those seeking fast, nutritionally balanced meals that fit into a busy lifestyle, making them ideal for fitness enthusiasts, professionals, and anyone prioritizing health in a fast-paced world.
“We’re thrilled to introduce Huel to GNC’s customers nationwide and are excited to welcome Hueligans into the GNC community,” said Michael Costello, CEO of GNC. “Huel’s innovative approach to plant-based nutrition aligns perfectly with GNC’s mission to empower people to live well. With these products, we’re providing more choices for our customers to enjoy quick, nutrient-dense meals that fuel their day.”
Huel products launching at GNC include:
- Black Edition Ready-to-drink Meal: A nutritionally complete, on-the-go meal, offering 35g of plant-based protein, 27 vitamins & minerals, and 6g of fiber in each bottle.
- Energy+: A supercharged energy drink featuring 200mg of caffeine, 27 vitamins & minerals plus 1,039mg of electrolytes.
- Daily Greens: A supergreens powder packed with 91 vitamins & minerals, superfoods, antioxidants, adaptogens, probiotics, and botanicals, delivering 146 health benefits in one convenient scoop.
- Complete Nutrition Bars: A high-protein snack with less than 2g of sugar, available in Dark Chocolate & Raspberry, Chocolate Fudge Brownie, and Peanut Caramel flavors.
Huel’s products are plant-based, GMO-free, and designed to reduce food waste with long shelf lives.
Why Huel?
Huel (short for “Human + Fuel”) was founded with the mission to offer nutritionally complete food that is easy to prepare, environmentally friendly, and affordable. Developed by nutritionists and rigorously tested, every Huel product provides the optimal balance of macronutrients and 27 essential vitamins and minerals in each meal, ensuring you have everything you need to fuel your day.
“Our customers are looking for smarter, more sustainable ways to nourish their bodies,” said Julian Hearn, Founder and CMO of Huel. “By partnering with GNC, we’re excited to bring Huel’s benefits to an even broader audience.”
For more information on Huel products and to explore GNC’s new lineup, visit GNC.com.
Exclusive GNC Launch Event
To celebrate the launch, Huel is taking over the GNC flagship store on Saturday, September 14, from 10 AM – 4 PM at 1918 Smallman St, Pittsburgh, PA 15222, in The Strip District.
The event will feature:
- Free samples of Huel products
- Exclusive merch and contests
- DJ set on a Huel-branded Tesla Cybertruck
- Prize wheel and hourly giveaways, including Pitt vs WVU football tickets
- “Huel Lunch Hour” with a Fueling Performance panel discussion
- “Human Performance Zone” with pull-up and dead hang challenges
- “Happy Hour” featuring Energy+
Influencer Appearances
Joining the event will be Brandon William, Kristen Holmes, and BroLifeScience, plus over 30 creators including Laura Kummerle, Andrew Walls, Derek Williams, and Aubrey Ober.
About GNC
GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solutions to Live Well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com
About Huel
Huel is the leader in nutritionally complete food. Since its launch in 2015 by Julian Hearn, Huel has revolutionized the way they approach nutrition by offering complete, convenient, and affordable food with minimal impact on animals and the environment.
Huel offers nutritionist-approved meals, snacks, and supplements designed to support a healthy and balanced lifestyle. From high-protein meal solutions to nutrient-dense snacks, Huel combines convenience with quality to help you meet your health and wellness goals.
Additionally, Huel’s carbon footprint is lower than many common food alternatives, allowing you to make a positive environmental impact with each meal. For more information, visit Huel.com.
Contact:
Nick Sero
Director of Public Relations
412-246-9901
