PITTSBURGH, PA — March 17, 2026 — GNC, the worldwide leader in health and wellness, today announced that Anshuman Taneja has joined the company as Chief Technology & Digital Officer, leading technology, digital product, and data capabilities to support GNC’s omnichannel strategy and customer experience evolution.
Taneja brings more than two decades of experience leading large-scale technology and digital transformation across global consumer brands. Prior to GNC, Taneja served as SVP & Chief Product Officer at Gap Inc., overseeing product management, digital platforms, and marketing operations across a portfolio of iconic global brands. His career spans senior leadership roles in digital, product management, data, and technology at organizations including Ahold Delhaize, Abercrombie & Fitch, and Walgreens, where he has led large-scale transformations.
“At GNC, we’re building a more modern, digitally enabled business that delivers for customers across stores and online,” said Michael Costello, CEO, GNC. “Anshuman is a proven transformation leader with deep experience modernizing platforms and elevating digital customer experiences at scale.”
At GNC, Taneja will drive the next phase of digital transformation—modernizing digital platforms and accelerating the elevation of customer experiences, while building the technology, data, and AI foundations to fuel long-term growth.
“GNC has an important role to play in a category where customers are overwhelmed by information and looking for an authority they can trust,” said Anshuman Taneja, Chief Technology & Digital Officer, GNC. “I’m excited to help create a stronger digital experience and platform that empowers customers to engage, discover, learn, and shop with confidence—while unlocking the full potential of GNC’s brand.”
Join the Team: GNC is hiring across technology, product, data, and digital customer experience roles. [GNC Careers Page]
Explore More from GNC
- Learn what’s new and innovative: The Drop, by GNC
- See how GNC builds credibility through science: GNC Science and Innovation
- Learn how we help customers buy with confidence: Why Trust GNC
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About GNC
GNC is an American-run global health and wellness brand, trusted for delivering science-backed products that help consumers Live Well. Over 96% of GNC-branded products are proudly made in the U.S. using globally sourced ingredients and undergo industry-leading testing and validation. With best-in-class manufacturing and a worldwide footprint across retail, digital and wholesale channels, GNC is redefining what’s next in wellness. The brand’s innovation hub, The Drop, by GNC, showcases the hottest product launches, breakthrough ingredients and curated picks for health-minded consumers. From legacy quality to the next generation of supplements, GNC is where innovation meets trust.
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