PITTSBURGH, PA — March 17, 2026 — GNC, the worldwide leader in health and wellness, today announced that Joe Milano has joined the company as Chief Growth Officer, leading GNC’s growth strategy across omnichannel marketing, digital commerce, customer experience, and loyalty. 
Milano brings deep experience driving profitable growth and scaling omnichannel consumer businesses. Early in his career, he helped grow Shopbop during a pivotal stage of expansion and supported the company through its acquisition by Amazon. Most recently, he served as Chief Digital Officer at Tapestry, leading digital strategy and operations across Coach, Kate Spade, and Stuart Weitzman.
“At GNC, we are building a more modern, connected omnichannel business that meets customers wherever they shop,” said Michael Costello, CEO, GNC. “Joe is a proven leader in digital and customer experience transformation. His expertise will be instrumental as we accelerate growth and deepen customer relationships.”
As Chief Growth Officer, Milano will focus on accelerating growth, advancing GNC’s omnichannel strategy, and strengthening customer engagement across GNC’s retail and digital ecosystem.
“I’m excited to join GNC at a moment when the brand has real legacy and real opportunity,” said Joe Milano, Chief Growth Officer, GNC. “I’m energized to help build what’s next for customers, teams, and the business as we continue evolving GNC into a more digitally enabled company.”
Join the Team: GNC is hiring across key functions as the company builds the next chapter of its digital and omnichannel capabilities. [GNC Careers Page]
Explore more from GNC
- Learn what’s new and innovative: The Drop, by GNC
- See how GNC builds credibility through science: GNC Science and Innovation
- Learn how we help customers buy with confidence: Why Trust GNC
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About GNC
GNC is an American-run global health and wellness brand, trusted for delivering science-backed products that help consumers Live Well. Over 96% of GNC-branded products are proudly made in the U.S. using globally sourced ingredients and undergo industry-leading testing and validation. With best-in-class manufacturing and a worldwide footprint across retail, digital and wholesale channels, GNC is redefining what’s next in wellness. The brand’s innovation hub, The Drop, by GNC, showcases the hottest product launches, breakthrough ingredients and curated picks for health-minded consumers. From legacy quality to the next generation of supplements, GNC is where innovation meets trust.
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