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As a dietitian, my obsession with protein begins at the physiological level – where protein fuels our body with energy, helps build strong muscles, and keeps us feeling full after a meal (ya know, those sorts of things).
But if a protein supplement doesn’t taste good, it’ll just sit in your pantry…un-consumed. And that defeats the whole purpose.
So I get it, flavor is KING when it comes to protein powder flavors. That’s why I compiled a list of the most unique and fun protein powder and shake flavors of 2024.
This list was developed based on several factors:
- Taste! (obviously)
- Top-sellers
- Customer reviews
- New and buzzworthy flavors you might not have heard of…yet
- Unique, crazy and fun flavors
I broke down the winners into simple categories that make it easy to shop by your favorite, fun flavor palette. Here’s our list of the top flavored protein powders…Enjoy!

Best Coffee Flavors
Many folks take protein first thing in the morning. So coffee flavors like latte and cappuccino can help you get that coffee fix (without all the caffeine, calories, and sugar). Easily mix ice and milk with your coffee flavored protein powder to power the start of your day! Find GNC’s recipes for drinks here.

Best Dessert Flavors
Who doesn’t love dessert? What if I told you protein powders can mimic the flavor of delectable desserts like brownies, cakes, cupcakes, donuts, and more? Find GNC’s best flavor picks for the dessert category, including Cinnabon and Dunkin’s Glazed Donut!

Best Cookie Flavors
As a Pittsburgh native, every wedding has what’s called a “Pittsburgh Cookie Table”. It’s exactly what it sounds like…it’s a buffet of cookies of all shapes, sizes, and flavors. Protein powders are just like that – with flavors like Oreo and chocolate chip.

Best Cereal Protein Flavors
As a kid, the best part of a bowl of cereal was at the end…when just the milk was left, filled with all the flavor from being soaked in sugary, yummy cereal. Protein powder brands have perfected this experience (minus all the sugar).

Best Vanilla Protein Flavors
Vanilla flavored protein powder is a staple. It’s versatile, mild, and universally loved. But some brands do it better than others. Vanilla flavored protein powders easily mix with fruit in smoothies and shakes – find easy and fun recipes here. Here are GNC’s winners.

Best Chocolate Protein Flavors
Chocolate with its smooth texture and tasty flavor, is a very popular customer choice. GNC picked the top chocolate flavors, including fudge and rich chocolate. Consider baking your brownies and cake recipes with chocolate protein powder to boost your protein!

Fun Summer Flavors
Protein and “refreshing” don’t usually go hand-in-hand. But protein brands have discovered a way to do unique and fun, fruity flavors. Consider looking at GNC’s recipe section, with shakes, drinks and smoothie recipes to try with these unique protein powders here.

Best Unflavored Protein Powder
We also included the top unflavored proteins as well – for those who like to incorporate extra protein into their favorite foods and baking recipes. Find our baking, drinks and smoothie recipes here to give these protein powders a try!